Category Manager

This role requires strong leadership, cross-functional collaboration, financial acumen, and advanced analytical capabilities. The Category Manager will play a critical role in driving category leadership, optimizing omnichannel distribution strategies, and delivering share growth and margin expansion across the business. 

In This Role, You Will:  

• Establish Once Upon a Farm as a Category Captain and industry leader by delivering best-in-class insights, performance, and retailer partnerships  

• Lead our team and organization as the internal and external expert on the baby category, developing deep knowledge of shopper behavior, competitive dynamics, and whitespace opportunities  

• Build and maintain strong, strategic relationships with sales, retailers, brokers, and data partners to support sales objectives and reinforce our position as a trusted category partner  

• Be accountable in partnership with our sales team & broker partners to NEVER miss a reset opportunity, managing a robust and complete Category Review tracker across all categories and retailers 

• Partner closely with Sales to develop retailer-specific category reviews, strategies and joint business plans that align shopper and retailer needs with Once Upon a Farm’s growth objectives 

• Lead the development of best-in-class, data-driven sales materials, incorporating market trends, competitive dynamics, and recommendations across pricing, placement, promotion, and assortment  

• Translate category and consumer insights into clear, actionable recommendations that drive distribution, velocity, and household penetration  

• Proactively monitor industry trends and competitive activity to identify opportunities to strengthen Once Upon a Farm’s advantage in the market. 

• Deliver monthly scorecards and business updates, clearly articulating category performance, trends, and opportunities to drive accountability and engagement across retail and broker partners  

• Lead and contribute to cross-functional projects and initiatives as directed by Category Management leadership and the Executive Team  

In This Role, You’ll Bring With You:  

• A bachelor’s degree in business or related fields 

• 6-8+ years of industry experience within Consumer Packaged Goods/Fast Moving Consumer Goods 

• 3+ years of Retailer Facing Sales Category Management experience in the food and or beverage industry 

• Expert knowledge of syndicated and panel data tools, including SPINS/Circana/Nielsen 

• Knowledge of Numerator, Stratum/M6, retailer portals a plus 

• Expert knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms 

• Up to 30% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter 

• Exceptional organizational, communication, and time management skills 

• Extremely strong analytical skills  

• Must be able to establish and maintain strong internal and external working relationships 

• Genuinely passionate about improving childhood nutrition for a healthier and happier planet 

• Desire to contribute to a dynamic high-growth, purpose-driven work environment 

• Demonstrated ability to thrive in ambiguity while deeply understanding business needs. 

• Must reside in the United States to be considered for this position 

• Please note that visa sponsorship is not available for this position 

Compensation:  

• Salaried, Full-Time Exempt 

• The anticipated salary range for this position is $120,000.00 to $140,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks.  

Additional: 

• Remote-first work environment  

• Annual Bonus  

• 401(k) program + 4% company match after three months  

• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance  

• Monthly Cell and Internet Stipend  

• Quarterly Farm-to-Fridge home deliveries and Employee Discounts  

• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey  

• Unlimited Paid Time Off  

• Paid Volunteer Time  

• Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections   

• Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee  

• Vision and Dental Insurance are covered at 100% for the employee and dependents  

• Life insurance  

• Flexible spending account and Health Savings Accounts for applicable plans  

• Employee assistance program (EAP)  

• All other benefits, leaves, and insurance as required by law, based on your specific residence  

• And so much more!