The Role
The Category Manager will drive growth in retail partnerships through data analysis, strategy development, and cross-functional collaboration to enhance brand presence and category performance.
Summary Generated by Built In
Blueland is reimagining everyday cleaning essentials with safe, products that are free from single-use plastic and eliminate the need to choose between what’s safe for your family, good for the planet, and proven to work. With 45 patents granted & 39 patents pending worldwide, Blueland’s innovative products have diverted over 1 billion single-use plastic bottles from landfills and oceans and 7.5 million pounds of CO2 from the atmosphere since 2019. While traditional cleaners are packaged in plastic and may contain up to 95% water, all Blueland products utilize tablet or powder formats, designed to be used directly or mixed with household tap water, and come in compostable or recyclable packaging. From the kitchen sink to the laundry room, we create products families can trust and afford to use over and over (and over) again. Available on Blueland.com and nationwide at Target, Costco, Whole Foods and select local retailers.
In a world where half of the planet’s carbon emissions come from just 36 companies, we believe that business should be a force for good and that mission and profit are not mutually exclusive—in fact, we’re proof of it. We’re committed to holding ourselves to the highest parental and environmental standards—which includes ongoing and unbiased certifications from trusted third-party organizations like Cradle to Cradle, EPA Safer Choice, USDA BioPreferred, Leaping Bunny, and EWG Verified. We’re also a Certified Climate Neutral business and certified B Corp “Best for the World.”
Blueland was featured on the Season 11 premiere of Shark Tank and successfully secured an investment. We’re also well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. Our products have been featured across top tier outlets including the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.TechCrunch, VOGUE, Wall Street Journal, Inc., and more.
The Role:
We’re looking for a passionate and data-driven Category Manager to help drive Blueland’s continued growth across key retail partners. With our recent expansion into over 3,500+ new stores—including Target, Costco, Whole Foods Market, HEB, and Kroger—this role will be instrumental in maintaining the brand's strong trajectory.
As a key member of our retail sales team, you’ll own/lead our retail insights & analytics responsibilities as you partner closely with sales, product marketing, brand marketing, finance, and operations. You’ll turn data into insights, develop strategies to grow our shelf presence and market share while driving overall natural cleaning category growth, and champion our mission through data-backed consumer-centric recommendations. This role reports to the VP of Retail Sales.
Responsibilities:
- Category Strategy & Planning:
- Lead development of category strategies across key accounts to drive velocity, distribution, and incremental merchandising.
- Build customer-facing decks and recommendations that blend internal sales data with market and shopper insights.
- Serve as the category expert for buyers, identifying opportunities to elevate the category with sustainable solutions.
- Retail & Market Analysis:
- Analyze syndicated data, retailer POS, internal performance metrics, and other intel resources to identify trends and whitespace.
- Monitor category dynamics, competitor activity, and macro trends to inform pricing, pack size, and promotional strategy.
- Conduct regular in-store and digital “retail safaris” to evaluate execution and innovation in the aisle.
- Cross-Functional Collaboration:
- Partner with product marketing, innovation, and ops teams to inform new product development and launch timing based on category needs.
- Collaborate with finance and sales to support forecasts, promotional ROI, and retailer-level P&Ls.
- Coordinate with creative and eComm to support omnichannel consistency across .com product pages and marketing efforts.
- Retail Execution Support:
- Inform consumption and shipment forecasts by monitoring velocity shifts, promo lifts, and competitive activity.
- Maintain internal tools and trackers including line review timelines, promotional calendars, and assortment plans.
- Develop post-promotion and post-launch analyses to guide future planning and optimize execution.
Qualifications:
- 3–6 years of experience in a Category Manager or similar role within the CPG industry.
- Strong command of syndicated data (SPINS, Nielsen, IRI) and retailer POS portals (e.g., 8451, MyData, Meijer, UNFI, Partners Online).
- Proficiency in Excel/Google Sheets, PowerPoint/Slides, and Looker or similar BI tools.
- Strategic thinker with a commercial mindset and proven ability to translate data into action.
- Experience working with retailers like Target, Kroger, Meijer, Whole Foods, or Costco is highly preferred.
- Excellent communication and storytelling skills—able to build trust with internal and external stakeholders.
- Highly organized with strong attention to detail and ability to manage multiple priorities.
- Willingness to travel 1–4x/year for key meetings, line reviews, and retail visits.
The salary range for this position is $110,000 - $135,000 per year.
We prioritize our planet and our people. In addition to salary compensation, we offer various other benefits to ensure our team members can be their best self, both in and outside of work. Benefits for full time roles include: health benefits, stock options, generous paid time off, paid holidays, paid civic engagement days, paid parental leave, 401k (employee contribution), professional development stipends, remote work reimbursements, various discounts to like-minded companies and more.
At Blueland we believe in order to build a better future and planet, we must advocate for diversity, equity and inclusion. We are proud to have assembled a diverse team and strongly encourage you to apply even if you don’t meet every qualification.
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Top Skills
Excel
Google Sheets
Looker
PowerPoint
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The Company
What We Do
Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, with our reusable, refillable products. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices can be convenient, effective and affordable. We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap. To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways.
We were the 2nd fastest growing direct-to-consumer in 2020, and have over 350K Instagram followers. We’re proud to be B Corporation Certified, recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.
