Category Manager
BUSINESS DEVELOPMENT UAE · DUBAI, UAE · JUSTLIFE
When someone books a service at home, they're giving us an hour they set aside for themselves. If the right professional isn't available, arrives late, or the result isn't what they hoped for, they rarely complain twice. They just don't book again.
This is a commercial ownership role, not a catalogue-management role. You'll own the full category across the UAE, spanning four distinct service lines. That includes what we offer, how it's priced, and whether the right professional is there when customers want them. Your north-star outcome is repeat booking rate. Every service you launch, every price you set, and every quality gap you close should show up in whether customers come back.
You'll love this role if you…
- Want to know why a number moved before deciding what to do about it
- Would rather ship a change and measure it than polish a deck
- Care how a service actually feels for the customer, and go talk to operations and professionals to find out
- Enjoy getting teams who don't report to you moving in the same direction
- Want to be measured on whether customers come back, not just on this month's bookings
What you'll own
- Category growth: Develop and execute plans to grow bookings, GMV, customer frequency, and contribution margin across multiple categories
- Service assortment: Identify gaps in the offering, launch relevant new services and packages, and improve existing ones using customer demand, competitor insights, and service performance.
- Customer retention: Work with CRM, Marketing, and Product to improve discovery, conversion, repeat booking, cross-sell, and customer lifetime value.
- Supply and availability: Partner with Operations to match professional capacity and skills to demand by service, location, day, and time.
- Service quality: Work with Quality and Operations to address customer complaints, service failures, training gaps, and inconsistent outcomes. Own the commercial impact of quality decisions.
- Pricing and promotions: Design and assess pricing, bundles, and offers against incremental demand, discount cost, and profitability.
- Business performance: Own a weekly view of category performance, identify the few issues that matter most, and drive actions with clear owners, deadlines, and measurable outcomes.
- Cross-functional execution: Lead launches and improvements across Operations, Quality, Product, Marketing, Finance, and commercial partners.
What tells us you're the one
- You've measurably grown a category or commercial line. Tell us the initiative you led and the number that moved.
- You can find the cause behind a metric, size the opportunity, and make a call with imperfect information, then explain the chain from change to customer result.
- You have 5+ years in category management, vendor/ p&l management, or commercial roles, though results matter more than years.
- You understand unit economics (pricing, promotions, acquisition, retention, margin), because every offer here has a real cost.
- You've taken initiatives from proposal through launch and performance review, including knowing when to change course or stop.
- You're comfortable working alongside frontline operations and turning customer feedback into better service.
- You communicate clearly and influence without formal authority, with ownership, pace, and attention to detail.
- On-demand, marketplace, e-commerce, retail, or FMCG experience is a plus, but strong consumer category experience in any industry is equally welcome.
Why Justlife
We helped digitalize the home services industry in the UAE in 2015. Today we run the leading super app for home services in the GCC — 15 million bookings completed across 10+ cities, 6K+ service professionals, 200+ full-time team members across different locations.
We promise our customers stellar service, our partners a fair and valuable relationship, our professionals a better life, and our employees a place to be the best version of themselves. That is not a slogan. It is the bar.
Join the tribe and let's become #everydaybetter, together.
Skills Required
- Measurable experience growing a category or commercial line
- Ability to identify causes behind metrics, size opportunities, make decisions with imperfect information, and explain customer outcomes
- 5+ years in category management, vendor or P&L management, or commercial roles
- Understanding of unit economics, including pricing, promotions, acquisition, retention, and margin
- Experience taking initiatives from proposal through launch and performance review
- Comfort working with frontline operations and using customer feedback to improve services
- Clear communication and ability to influence without formal authority
- On-demand, marketplace, e-commerce, retail, or FMCG experience
What We Do
Justlife is the Middle East's leading on-demand marketplace and super-app for home services, specializing in cleaning, beauty, wellness, and healthcare. The platform connects users with professional service providers for a wide range of tasks, including home cleaning, salon and spa treatments, doctor-on-call, and home maintenance across the UAE and KSA.
