The Role
The Category Manager analyzes sales data, provides insights to category merchants, develops scorecards, and enhances category strategies to improve performance.
Summary Generated by Built In
Who You Are:
You have retail sales category management experience and are eager to thrive at a dynamic, rapidly evolving company. You live and breathe Whole Foods and have expertise about their stores and their shoppers. You’re well-versed in the 4 P’s and can easily run analyses covering any of them. You’re a strategic thinker who uses data to create insights and give recommendations that will drive category growth. You are curious, consistently reviewing the business of the category you own. You are equally as comfortable building tools in Excel as you are presenting high-impact insights to diverse audiences. You believe in our mission of advancing childhood nutrition.
The Task At Hand:
The Category Manager works onsite in Austin, Texas, at WHM HQ alongside Whole Foods Category Merchants, providing insight into strategic business questions, designing analyses to support category round reviews, and creating quarterly state-of-the-business category updates. Key accountabilities include recurring analysis on assortment, incrementality, shopper behavior, pricing & promotion, and leakage, and the presentation of these materials to Whole Foods category leadership. As well as attending business reviews, category round kick-offs, and ideation/innovation meetings. The goal of this position is to further strengthen Whole Foods’ position in its assigned categories.
In This Role, You Will:
• Provide insight analysis around strategic business questions that the category merchants ask and provide deliverables in the form of a data-driven PowerPoint
• Own quarterly state of the business category health analysis. The Category Manager provides an in-depth deep dive into shopper behavior, dynamic metrics, and performance
• Create monthly and quarterly scorecards and assortment performance tracking
• Run bi-annual leakage, share of wallet, and demographics reporting
• Go on store visits reviewing competitive sets and merchandising techniques
• Consistently review the assigned business agnostically to provide insights and recommendations on an ad hoc basis
• Provide category analytics to inform the Core planogram designed to meet the financial and assortment needs according to the category strategy
• Work with Category Merchants, providing suggestions on how to improve the current most common POG
• Leverage market structure insights to develop flow and adjacencies
• Leverage velocity and incrementalities from assortment studies to maximize revenue volume for POG as well as limit cannibalization
• Partner with category merchant in meetings with Merch Pres, presenting the approved most common POG
• Engage in omni sales and omni shopper data/projects – understanding performance and behavior changes for online and in-store shopping
• Ongoing Category Promotional Analytics Support
• Support Exclusive Brands (private label) analytics with the approval of the category merchant
In This Role, You’ll Bring With You:
• Able to work onsite at the Whole Foods Markets Corporate HQ, in Austin, Texas, 5 days a week
• A bachelor’s degree in business or related fields
• 6-8+ years of experience within Consumer Packaged Goods Category Management
• 3+ years of experience with Whole Foods
• Expert knowledge of WFM Nielsen portals
• Expert knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
• Experience with planogram drawing software
• Experience with both scan and panel data
• Exceptional organizational, communication, and time management skills
• Extremely strong analytical skills
• A growth mindset and flexibility to reprioritize projects as needed
• A genuine passion for improving childhood nutrition for a healthier and happier planet
• A desire to contribute to a dynamic, high-growth, purpose-driven work environment
• A demonstrated ability to thrive in ambiguity while deeply understanding business needs
• Previous exposure to cross-functional work between Sustainability and Sales preferred
• Must reside in/around Austin, TX to be considered for this position
• Please note that visa sponsorship is not available for this position
Compensation:
• Salaried, Full-Time, Exempt
• The anticipated salary range for this position is $120,000.00 - $140,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks.
Additional:
• Annual Bonus
• 401(k) program + 4% company match after three months
• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
• Monthly auto, cell, and internet stipend
• Quarterly Farm-to-Fridge home deliveries and Employee Discounts
• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
• Unlimited Paid Time Off
• Paid Volunteer Time
• Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections
• Medical Insurance for the employee covered at 100% on select plans with additional plan options at a reduced cost to the employee
• Vision and Dental Insurance covered at 100% for the employee and dependents
• Life insurance
• Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans
• Employee assistance program (EAP)
• All other benefits, leaves, and insurance as required by law, based on your specific residence
• And so much more!
Who We Are
Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.
Our Business: At Once Upon a Farm, farm-fresh taste grows here. We're on a greater mission in providing organic, crave-worthy snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.
We support and champion farmers who supply the highest-quality organic ingredients for our foods. We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.
Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.
Once Upon a Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon a Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.
In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon a Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.
Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
This job description is a summary of duties; it is by no means an all-inclusive list but is merely a broad guide of expected duties.
You must reside in the United States to be considered for this position.
Top Skills
Excel
Microsoft Suite
Nielsen Portals
Planogram Drawing Software
PowerPoint
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The Company
What We Do
Once Upon a Farm was built on a dream with co-founders John Foraker, Jennifer Garner, Cassandra Curtis and Ari Raz in crafting better, nutritious foods for little ones. Using the magic of high-pressure pasteurization (HPP) to lock in the nutrients and flavors of farm-fresh ingredients, they pioneered the first cold-pressed, organic fruit and veggie blends for babies.
Today, Once Upon a Farm shares an even better story and is on a greater mission in providing organic, crave-worthy, refrigerated snacks for children of all ages.
To learn more about Once Upon a Farm, visit www.onceuponafarmorganics.com.
