Category Development Marketer

Reposted 2 Days Ago
Be an Early Applicant
Karpura, Bangalore, Karnataka
Mid level
Automotive • Hardware • Other • Energy • Industrial
The Role
Develop and implement category marketing strategies based on consumer behavior insights, optimize product category planning, collaborate with teams, and analyze trends to drive innovation and profitability.
Summary Generated by Built In
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Develop and implement category marketing strategies rooted in consumer behavior insights and market trends, tailored for distribution-led product categories.

Lead category planning and mix optimization to maximize sales and profitability through effective assortment, pricing, and promotional

Collaborate closely with supply chain, shopper marketing, and sales to ensure product availability, effective placement, and strong category presence across channels.

Analyze category performance, consumer trends, and competitive landscape to identify growth opportunities and formulate actionable marketing plans.

Drive category innovation and new product introductions with a consumer-centric approach to meet evolving needs and maximize distribution reach.

Work cross-functionally with sales and shopper marketing to ensure category strategies align with overall business goals and channel objectives.

Work closely with agency and consumer experience team to ensure product proposition and key messaging is communicated in an effective manner

Ensure portfolio health is maintained – responsible for pricing, gross margin, profitable mix.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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The Company
64,670 Employees
Year Founded: 1902

What We Do

3M operates as a diversified technology company, manufacturing more than 55,000 products, including adhesives, laminates, and many more.

3M touches virtually every part of your life. Our people and technology make the impossible, possible. Every day we apply our science to enhance people’s lives. This is 3M Science. Applied to Life.™

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