The Category Advisor Analyst plays an important role on the Red Bull Walmart Category Advisor Team by providing strategic analytics, shopper insights and modular expertise while supporting one of the fastest growing and dynamic categories in the Food and Beverage industry. The Category Advisor Analyst candidate requires advanced working knowledge of all resources and tools required to complete and present category development related projects. Data resources and tools include syndicated scan (Circana/Nielsen), advanced JDA, planogram/matrix automation and retailer transaction/loyalty data (i.e., Luminate), BI/Tableau reporting, Numerator, etc. This position will provide reporting and JDA space support and act as the key Category Management resource on the Walmart category advisor team.
Key internal interactions are with the Red Bull Walmart Category Advisor Team lead by the Sr. Category Advisor. Externally, this position primarily interacts with buyers, modular planners and other internal Walmart teams.
Job DescriptionCUSTOMER ANALYSIS
Assist the Energy Drink Category Advisor team support the Walmart buyer with the modular process.
Creation and execution of modulars in JDA (i.e., product libraries, custom highlights, labels, tables, etc.).
Maintain store and item master trait lists and communication with relevant Walmart teams.
Utilize planogram automation processes (Engine, Shelf IQ, etc.) while driving shopper centric planograms.
Creation of category and shopper presentations, founded on research and analysis to achieve category and retailer objectives using best-in-class industry tools (Mintel, Kantar, Luminate, Circana, Numerator, etc.).
Track, measure, and communicate results from in-store and online category initiatives.
Research mindset, seeking to always answer the questions of how and why and provide depth to audiences.
Track record for building winning customer relationships.
CATEGORY & BRAND ANALYTICS
Strategic and start-up attitude, eager to learn, and elevate the Energy Drink category at Walmart.
General analytic curiosity and willingness to adopt/learn new approaches to analyzing data.
Apply third party research resources to inform and direct strategy for the channel and the category.
Work with the Shopper and Consumer insights teams to identify key shopper groups or purposes at Walmart.
Generate and interpret reports, turning insights into action that support Walmart’s category development strategy.
Support Walmart buying team needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and customer service.
Qualifications2-4 years related work experience
Bachelor’s Degree preferred
Strong story telling skills using data/research/analysis
Ability to present industry and category information in a way that establishes rapport, persuades others, and provides the audience with a clear understanding of the business issue at hand
Broad general knowledge of the CPG industry
Advanced Excel skills including pivot tables, slicers, and formulas to automate and add value to reports; Tableau a plus
JDA space planning software experience required
Excellent oral and written communication skills
Expert in Microsoft Excel, PowerPoint, and Word
Self-starter, detail oriented, highly organized, ability to multitask and work in a team-oriented environment
Understands the need for accuracy, timeliness, and a sense of urgency when needed
Enjoys working in a fast paced, quickly evolving role
Strong customer service aptitude and retailer facing experience
Additional InformationThis position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $64,000 - 96,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Skills Required
- 2-4 years of related work experience
- Bachelor's degree
- Strong data and research storytelling skills
- Ability to present industry and category information persuasively and clearly
- Broad general knowledge of the CPG industry
- Advanced Microsoft Excel skills, including pivot tables, slicers, and formulas
- Tableau experience
- JDA space planning software experience
- Excellent oral and written communication skills
- Expertise in Microsoft Excel, PowerPoint, and Word
- Self-starter attitude, attention to detail, strong organization, multitasking, and teamwork
- Accuracy, timeliness, and sense of urgency
- Strong customer service aptitude and retailer-facing experience
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
