Change the world. Love your job.
In your first year with TI, you will participate in the Career Accelerator Program (CAP), which provides professional and technical training and resources to accelerate your ramp into TI, and set you up for long-term career success. Within this program, we also offer function-specific technical training and on-the-job learning opportunities that will encourage you to solve problems through a variety of hands-on, meaningful experiences from your very first day on the job. The Communications development program is a 12-month program for new college graduates in the Communications organization.
Position Overview
We're seeking an analytical and enthusiastic recent college graduate to join our team as a Brand Specialist. In this role, you will execute online marketing programs, such as digital advertising, email marketing, and content marketing, to create awareness, drive traffic, and generate sales. You'll gather and translate ideas into profitable, promotional marketing campaigns, and use data to continuously improve program performance.
Key Responsibilities
Execute online marketing programs, including digital advertising, email marketing, and content marketing, to build brand awareness and drive traffic
Gather and translate ideas into profitable, promotional marketing campaigns
Administer and execute online promotions across paid, owned, and earned channels
Conduct analysis on program effectiveness and apply findings to enhance creative assets and content
Support optimization of marketing programs to improve engagement and increase sales
Collaborate cross-functionally to ensure consistent, compelling brand storytelling
Help test emerging tools and platforms, including AI, to improve marketing efficiency and effectiveness
Qualifications
Minimum requirements:
- Bachelor’s degree in Business administration, Business, Marketing, Communications, Public Relations, Journalism, or related field
- Cumulative 3.0/4.0 GPA or higher
Preferred qualifications
- Hands-on exposure to AI tools and interest in using them to work more efficiently
- Coursework or project experience in statistics, market research, or related analytical methods
- Strong time management skills that enable on-time project delivery
- Demonstrated ability to build strong, influential relationships
- Ability to work effectively in a fast-paced and rapidly changing environment
- Ability to take the initiative and drive for results
- Self-motivated with sound decision-making capabilities
- Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
- We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
- Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here
Skills Required
- Bachelor’s degree in Business Administration, Business, Marketing, Communications, Public Relations, Journalism, or a related field
- Cumulative GPA of 3.0 out of 4.0 or higher
- Recent college graduate
- Hands-on exposure to AI tools
- Coursework or project experience in statistics, market research, or related analytical methods
- Strong time management skills
- Ability to build strong, influential relationships
- Ability to work effectively in a fast-paced, rapidly changing environment
- Initiative and results-oriented approach
- Self-motivation and sound decision-making capabilities
Texas Instruments Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Texas Instruments and has not been reviewed or approved by Texas Instruments.
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Strong & Reliable Incentives — Profit sharing and annual bonuses are portrayed as a meaningful, formula-linked upside that can materially lift total earnings in strong years. An employee stock purchase plan with a discount further reinforces recurring, wealth-building incentives.
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Retirement Support — A 401(k) match is described as a stable core benefit, with some references to additional legacy employer contributions and even pension-like elements for certain cohorts. This framing positions long-term savings support as a notable part of the overall rewards package.
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Healthcare Strength — Medical coverage is depicted as broadly comprehensive, with preventive care and access to HSA/FSA features cited as value-adds. Company-seeded HSA contributions are repeatedly characterized as an important offset to the plan design for those enrolled.
Texas Instruments Insights
What We Do
Texas Instruments develops semiconductor and computer technology for cellular handsets, digital signal processors and analog semiconductors. Texas Instruments has been making progress possible for decades. We are a global semiconductor company that designs, manufactures, tests and sells analog and embedded processing chips. Our more than 80,000 products help over 100,000 customers efficiently manage power, accurately sense and transmit data and provide the core control or processing in their designs, going into markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. Our passion to create a better world by making electronics more affordable through semiconductors is alive today as each generation of innovation builds upon the last to make our technology smaller, more efficient, more reliable and more affordable – opening new markets and making it possible for semiconductors to go into electronics everywhere. We think of this as Engineering Progress. It’s what we do and have been doing for decades. Learn more https://news.ti.com/index.cfm
