The Senior Acquisition & MarTech Product Manager will lead the strategy and execution of our marketing technology platforms across organic and paid channels. This role partners with marketing, product, data, and engineering teams to maximize ROI, deliver scalable growth, and ensure that our Marketing Technology (Martech) stack drives customer acquisition, engagement, and retention.
This position requires expertise in SEO, SEM, paid digital channels, and social, combined with a strong technical understanding of feeds, signaling, server-side integrations, and analytics. The ideal candidate is both a strategist and an executor—able to define long-term, AI-driven vision while delivering measurable impact in the short term.
What you'll do...
Responsibilities:
Define the long-term vision and strategy for marketing technology products, identifying opportunities across SEO, AIO/GEO, SEM, Affiliates, and social channels to drive revenue growth while minimizing cost of acquisition
Own and manage product roadmaps and feature backlogs, gathering requirements from stakeholders and analyzing performance data to inform priorities.
Turn marketing and customer insights into actionable priorities, setting objectives and KPIs for lead metrics such as paid channel feed performance & content quality, as well as SEO page performance/core web vitals and indexation.
Measure success by tracking improvements in organic visibility, paid media efficiency, cost per acquisition, and customer engagement.
Partner with marketing, data science, and engineering teams to design and deliver integrated solutions, including AI-driven optimizations at scale, signals & feeds enhancements, and cross-channel automation.
Drive adoption of new and emerging technologies to enhance marketing efficiency and personalization.
Collaborate with cross-functional stakeholders to establish best practices for marketing performance tracking, automation, and optimization.
Qualifications:
Bachelor’s degree; MBA or advanced degree preferred.
5+ years of product management experience, with at least 3 years in marketing technology, AdTech, or growth platforms.
Proven expertise in SEO, SEM, paid marketing (Google Ads, Meta, Affiliates), and social media (Influencer content creation and storefronts).
Understanding of AI-driven optimization powering SEO at scale, as well as GEO to ensure content is cited/used in AI answers and AIO to ensure Walmart.ca content is broadly usable by AI.
Proficiency with analytics and attribution tools (GA4, Adobe Analytics, Appsflyer)
Ability to turn marketing strategies into technical product requirements and execution plans.
Strong analytical skills and comfort with data-driven decision-making.
Exceptional communication skills, able to bridge business and technical teams.
Experience thriving in a fast-paced, matrixed environment with competing priorities.
L’échelle salariale pour ce poste est de 91 900,00 à 126 390,00. La rémunération sera déterminée en fonction de l’expérience pertinente.ㅤ
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Age – 16 or olderPreferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location…
1940 Argentia Rd, Mississauga, ON L5N 1P9, CanadaAre you currently a Walmart associate?Please login to your Workday account and use the Find Jobs report to apply for this job.- Find Jobs
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Skills Required
- Bachelor's degree
- 5+ years of product management experience
- At least 3 years of experience in marketing technology, AdTech, or growth platforms
- Expertise in SEO, SEM, paid marketing, Google Ads, Meta, affiliate marketing, and social media
- Understanding of AI-driven SEO optimization, GEO, and AIO
- Proficiency with GA4, Adobe Analytics, and AppsFlyer
- Ability to translate marketing strategies into technical product requirements and execution plans
- Strong analytical skills and data-driven decision-making ability
- Exceptional communication skills and ability to bridge business and technical teams
- Ability to work effectively in a fast-paced, matrixed environment with competing priorities
- MBA or advanced degree
Walmart Global Tech Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Walmart Global Tech and has not been reviewed or approved by Walmart Global Tech.
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Strong & Reliable Incentives — Compensation packages typically include base pay, performance bonuses, and stock awards, with access to an employee stock purchase plan. Feedback suggests annual bonus structures and stock grants are a consistent part of total compensation in many roles.
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Retirement Support — Retirement offerings include a company 401(k) match and stock purchase options that support long‑term savings. Feedback suggests these programs are a notable strength within the overall package.
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Parental & Family Support — Family benefits feature paid parental leave and adoption assistance, alongside tax‑advantaged accounts for healthcare spending. Feedback suggests these supports contribute meaningfully to perceived total rewards value.
Walmart Global Tech Insights
What We Do
Walmart has a long history of transforming retail and using technology to deliver innovations that improve how the world shops and empower our 2.2 million associates. It began with Sam Walton and continues today with Global Tech associates working together to power Walmart and lead the next retail disruption. We’re a high-performing, primarily virtual workforce that is human-led and tech-empowered. Our world-class software engineers, data scientists and engineers, cybersecurity professionals, product managers and business service professionals work with top talent on cutting-edge technologies that create unique and innovative experiences for our associates, customers and members across Walmart, Sam’s Club and Walmart International. At Walmart Global Tech, one line of code or bold idea can make life easier for hundreds of millions of people – talk about epic impact at a global scale.
