Campaign Strategist (Performance Marketing)

Posted 6 Days Ago
New York, NY
70K-80K Annually
1-3 Years Experience
AdTech • Digital Media • eCommerce • Marketing Tech
Leader in customer acquisition and monetization solutions.
The Role
The Campaign Strategist will define audience strategies, analyze campaign performance, communicate key trends, allocate budgets, and enhance campaign optimization at Fluent. The role requires analytical skills, organization, and proficiency with Excel to ensure successful client campaigns across digital media.
Summary Generated by Built In

As a Campaign Strategist, you will use your marketing expertise: analytical, communication and relationship building skills to provide superior client insight, research and market analysis.

Within this role you will:

  • Define audience strategy for client campaigns across Fluent’s inventory by leveraging first-party user data in addition to campaign performance. 
  • Analyze campaign performance data to identify trends and insights. 
  • Send scheduled comms to stakeholders highlighting key trends and facilitate alignment. 
  • Allocate client campaign budget effectively across Fluent’s offering to hit clients’ goals. 
  • Improve campaign optimization process for efficiency. 
  • Quality assurance of working documents. 

Requirements

  • Has excellent analytical and problem-solving skills with the ability to think critically to produce meaningful outcomes 
  • Embodies a self-starter attitude 
  • Exceptionally organized, detail-oriented, meets deadlines, strong able to multi-task 
  • Proficient with Excel 
  • Strong understanding of general marketing/advertising concepts and methods 
  • Familiarity with the performance marketing ecosystem, including familiarity with third-party ad servers is a plus 
  • 1‐2 years of professional experience at a media, advertising, content, tech or digital marketing company 

About Us

Fluent, Inc. (NASDAQ: FLNT) has been a leader in performance marketing since 2010, offering customer acquisition and partner monetization solutions that exceed client expectations. Leveraging untapped channels and diverse ad inventory across partner ecosystems and owned sites, Fluent connects brands with consumers at the most optimal moment, ensuring impactful engagement when it matters most. Constantly innovating and optimizing for performance, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. For more insights, visit www.fluentco.com.

Benefits

At Fluent, we like what we do and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition we offer a fully stocked kitchen, catered breakfast and lunch, and our office manager keeps the calendar stocked with activity-filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in recreational sports leagues, networking with She Runs It, and bonding with across teams during quarterly outings to baseball games, fancy dinners, and pizza-making classes. And we have all the practical benefits, too…

  • Competitive compensation
  • Ample career and professional growth opportunities
  • New Headquarters with an open floor plan to drive collaboration
  • Health, dental, and vision insurance
  • Pre-tax savings plans and transit/parking programs
  • 401K with competitive employer match
  • Volunteer and philanthropic activities throughout the year
  • Educational and social events
  • The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $70,000 to $80,000 - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.

Top Skills

Excel
The Company
HQ: New York, NY
250 Employees
Hybrid Workplace
Year Founded: 2010

What We Do

Fluent, Inc. (NASDAQ: FLNT) is a leader in performance marketing, delivering customer acquisition solutions through our digital media portfolio, global commerce partnerships, and proprietary data and tech. We introduce brands to consumers through outcome-based programs across untapped channels, including our post-transaction ad solution and rewarded discovery platform. Since 2010, we have continued to innovate and iterate on the most effective strategies that connect our partners and brands with their most valuable customers, helping to drive lower-funnel engagements that exceed client expectations.

Why Work With Us

We embrace challenges and welcome every opportunity to make our tomorrow selves proud. As we continue to evolve and grow, we dedicate ourselves to fostering an inclusive work environment where diversity is celebrated and each person adds a fresh perspective to our business and culture.

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Fluent, Inc. Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Colleagues in the NYC metro will be required to work from the office on Tuesdays and Thursdays. In-office collaboration days will have catered lunches and host the majority of our programming. Our hybrid two-day schedule is built around flexibility.

Typical time on-site: 2 days a week
HQNew York, NY
Overland Park, Kansas
Toronto, ON
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