Campaign Specialist

Posted 3 Days Ago
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Richmond, VA, USA
In-Office
Entry level
Edtech • Information Technology • Consulting
The Role
The Campaign Specialist builds and executes digital marketing campaigns for clients, managing tasks like campaign setup, testing, and performance monitoring, while collaborating with teams to improve marketing workflows.
Summary Generated by Built In

About the Role

Two Ocean Education Partners, a MARKETview company, is seeking a motivated Campaign Specialist to join our Digital Marketing Campaign Management team. This is an excellent opportunity for someone early in their career who wants to gain hands-on experience in marketing operations and campaign execution.

As a Campaign Specialist, you will play a critical role in building and executing digital marketing campaigns for our college and university partners. You’ll collaborate closely with account management, project management, and operations teams to translate data-driven strategies into impactful campaigns that drive student recruitment and enrollment success.

Key Responsibilities

  • Build and execute a high volume of email, SMS, and digital marketing campaigns across multiple clients with accuracy and efficiency.
  • Manage daily campaign tasks including calendar management, campaign setup, scheduling, testing, and quality assurance.
  • Execute data-buy strategies with major test-based list providers (e.g., The College Board, Encoura).
  • Maintain scalable marketing automation processes, ensuring campaigns follow best practices and established standards.
  • Apply data quality and compliance standards consistently across campaign processes.
  • Monitor campaign performance and email deliverability metrics, providing updates and insights to team members.
  • Support the continuous improvement of campaign workflows and contribute to the Two Ocean Education Partners product roadmap.

Qualifications

Minimum Requirements:

  • Bachelor’s degree or equivalent certification.
  • 0–3 years of relevant experience (internship or professional experience in marketing, operations, or technology a plus).
  • Strong organizational skills with the ability to manage multiple projects and meet deadlines.
  • Excellent written and verbal communication skills.
  • High attention to detail and commitment to accuracy.
  • Curious and analytical thinker who asks the right questions to identify solutions.
  • Eagerness to learn new tools, technologies, and best practices.
  • Comfortable working in a fast-paced, collaborative team environment.

Preferred Skills (Nice to Have):

  • Experience with marketing automation platforms, CRM tools, or email service providers.
  • Familiarity with digital marketing metrics and analytics.
  • Exposure to higher education, marketing, or client services environments.

Why Join Two Ocean Education Partners?

At Two Ocean, we share a common mission: expanding access to higher education while helping colleges and universities achieve their goals and better serve students and families. We thrive on collaboration, innovation, and a shared commitment to the success of our partners and teammates.

By joining our team, you’ll benefit from:

  • A mission-driven workplace that values your contributions.
  • Opportunities to cross-train and grow your career.
  • A collaborative, supportive environment where success is shared.
  • The chance to make a meaningful impact on higher education and student outcomes.

Commitment to Equal Opportunity

Two Ocean Education Partners is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law.

Work Authorization

Qualified candidates must be legally authorized to work in the United States without employer sponsorship, both now and in the future.

Skills Required

  • Bachelor's degree or equivalent certification
  • 0-3 years of relevant experience
  • Strong organizational skills
  • Excellent written and verbal communication skills
  • High attention to detail
  • Curious and analytical thinker
  • Eagerness to learn new tools and technologies
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The Company
Richmond, , Virginia
60 Employees
Year Founded: 2018

What We Do

About MARKETview Education Partners MARKETview is centered on developing a deep understanding of the specific goals of our partner institutions and identifying the elements critical to their success. Using higher education’s only aggregated and real-time student data set, we provide unmatched market intelligence and earlier insight into the students our partners seek to enroll so they can make better, more informed decisions faster. Our Mission and Values  The MARKETview mission is to optimize higher education access and maximize outcomes for students and families. By using a proprietary combination of data, context, and expertise we serve each college and university partner with an unwavering commitment to their goals and success.  In pursuit of this, we embrace the following ideals: Partners First: Deliver high-quality service and a positive return on investment. Trust: Build long-term relationships and deliver continuous value. Lifelong Learning : Continue to learn and evolve with the industry. Informed Action : Use data to improve outcomes for students, families, colleges, and universities.    The MARKETview Platform  MARKETview is a comparative analytics software platform that provides higher ed leaders with data that is updated and delivered daily, organized at the student-record level and standardized across schools. By harnessing tens of millions of student records and augmenting them with household consumer data our partners can now know more about their students than ever before.   Who We Serve  We take great pride in supporting a variety of traditional four-year, nonprofit institutions of higher education across the United States

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