Company Description
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One".
Job Description
- Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
- Conduct full analysis of campaign performance, optimizations, issues, etc.
- Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Traffic all creatives into platform and set up campaigns prior to launch date
- Maintain knowledge of media technology buying platforms and analytic tools
- Navigate through variety of third-party systems to complete monthly billing documentation
- Analyze campaign performance and make strategic investment and tactical media optimizations
- Provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
Qualifications
- Excellent communication skills (Written + Verbal); Self-motivated individual
- Disciplined: On attendance, deliverables and adhering to company ethical standards
- High intellectual curiosity; willingness to learn and explore; Confident in analyzing and acting on marketing data
- Able to work in a highly multicultural environment
- Proven work experience on delivering ahead of client goals. Extremely strong understanding of Online Media and Programmatic experience
- Working knowledge on the following will be an added advantage o DSP platforms like DBM, Mediamath , Appnexus etc- will be an added advantage o Should be aware of Adserving technologies, and analytical tools like GA and Omniture o Conversant with measurement tools used in Programmatic like Atlas,Neilsen,IAS etc
- Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight.
Top Skills
What We Do
As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
