CAMPAIGN & SOCIAL MEDIA EXECUTIVE

GEC Digital Social Media 

●    Manage GEC Digital's LinkedIn company page — 3 posts per week minimum

●    Post mix per week: 1 thought leadership (from WARM SIGNAL methodology or The Demand Generation Fix), 1 campaign case study or client result (anonymised unless approved), 1 event/news/commentary post

●    Manage GEC Media Group, Global CIO Forum, GEC Newswire, and Brandvoize LinkedIn pages — 2–3 posts per week each

●    Monitor all comments and DMs across GEC pages; respond within 4 hours; flag business opportunities or CIO responses to CSC Head immediately

●    Track and report: follower growth, post reach, engagement rate, link clicks — weekly, in the Monday performance report

Manager,s — Personal LinkedIn Content Engine

●    Draft 2 LinkedIn posts per week for Managers personal profile for his review and publishing

●    Source material from: current GEC Digital campaign insights, The Demand Generation Fix frameworks, MENAT/APAC B2B marketing trends, CIO research findings

●    Identify 10 posts per week from target audience profiles (CMOs, CIOs, Marketing Directors in MENAT/APAC) for Santosh to engage with — provide a 1-line comment suggestion for each

●    Track Managers personal LinkedIn growth: follower additions, post performance, most engaging content types — monthly mini-report

GEC Digital Monthly Newsletter

●    Own end-to-end production of the monthly GEC Digital email newsletter — built in Brevo, sent to the full GEC Digital prospect and client database

●    Newsletter sections: 1 CIO insight from quarterly report, 1 campaign result, 1 upcoming GEC event, 1 service spotlight, 1 thought leadership piece, 1 CTA to book a GEC Digital discovery call

●    A/B test two subject lines every send; analyse results; improve open rate month over month

●    Newsletter sent by the 3rd working day of each month — non-negotiable

Paid Campaign Support 

●    Set up LinkedIn Lead Gen campaigns and Meta retargeting campaigns as briefed by Manager — audience build, creative upload, budget configuration

●    Daily performance check when campaigns are live: send Manager a 3-line update — spend, impressions, leads/clicks

●    No budget decisions — escalate all spend adjustments to Manager; execution and monitoring only

Client Social Media Content Execution

●    Receive the social media brief from the GEC Digital Ops Executive — platform, content calendar dates, content themes, brand guidelines, approval process, client contact for content approvals

●    Build the client social media content calendar in the agreed format (typically a Google Sheet or Notion doc) — scheduled posts with copy, hashtags, and visual brief

●    For each post: write the copy, brief the designer (in-house or external) on the visual requirement, assemble the complete post for client review via the Ops Executive

●    Manage the client approval cycle — submit content pack 5 working days before first scheduled post; incorporate feedback; resubmit within 24 hours of receiving revisions

●    Schedule and publish all approved content on the client's social channels using Buffer, Hootsuite, or direct platform scheduling — at the client-approved dates and times

●    For Engage Flow clients specifically: coordinate content distribution across the client's social channels, owned newsletter, and GEC Newswire as part of the content amplification plan

Client Social Media Community Management

●    Where community management is in-scope for a client account: monitor client's LinkedIn/Twitter for comments, mentions, and DMs daily during business hours

●    Respond to routine engagement (likes, generic comments) using pre-approved response guidelines; escalate sales enquiries, press mentions, or sensitive responses to the Ops Executive within 1 hour

●    Track and report: follower growth, reach, engagement rate, link clicks per post — included in the weekly client status update prepared by the Ops Executive

Must-Have

●    Strong LinkedIn content writing for B2B audiences — understands what performs, how the algorithm works, and how to write in a professional executive voice

●    Experience managing social media accounts for businesses (not personal/consumer brands) — able to produce professional, on-brand content for a technology company

●    Proficiency with social media scheduling tools — Buffer, Hootsuite, Sprout Social, or equivalent

●    Experience with email marketing platforms for newsletter production — Brevo, Mailchimp, or equivalent

●    Excellent written English — the copy this role produces is GEC's and its clients' public voice

●    Basic visual content skills — Canva or equivalent; able to produce clean, professional social graphics without a designer for routine posts

Strongly Preferred

●    Agency background — experience managing multiple client social accounts simultaneously with different brand voices and approval processes

●    Experience with LinkedIn Company Page management for a B2B technology brand

●    Familiarity with LinkedIn Campaign Manager and Meta Ads Manager for paid social

●    Experience ghost-writing LinkedIn posts for a C-level executive — understanding of executive voice and thought leadership content

●    Knowledge of B2B content marketing principles — what makes a technology thought leadership post different from a consumer brand post

●    Experience with Canva for Business or Adobe Express for social graphics production