Campaign Marketing Manager

About LINE MAN Wongnai

LINE MAN Wongnai is Thailand’s leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.

What you’ll Do:

• Create and initiate a marketing plan to drive growth for LINE MAN service to achieve a monthly target.
• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
• Manage and monitor LINE MAN app optimization to improve customer experience, %Conversion and complete transaction
• Developing high impact, and efficient promotional schemes, and also other non-promotion initiatives to drive demand growth in each segment
• Managing experiments and initiatives cross functionally
• Working together with strategy and data science to hypothesize, plan  and execute tests to explore new opportunities 
• Ensure correction of the promotion, coupons, non-promotion initiatives, and related communication campaign and materials
• Developing performance tracking reports and optimisation strategies from available data sound assumptions and recommendations

What You’ll Need:

• Bachelor’s Degree in Engineering, Marketing or Business Administration or any related discipline preferred
• 3+ years of experience in related role
• Confident in processing and analyzing complex data sets using Excel or Google Sheet (essential)
• Strong analytical skills and isn’t afraid of deep dive analysis
• Be able to transfer insights from finding into action or marketing campaign 
• A start-up mindset, willing to work hard, and do whatever it takes to get things done sometimes under pressure but usually in a dynamic environment!
• Willing to learn about new concepts and methodologies