Campaign Manager

POSITION SUMMARY: 

The Campaign Manager will support the execution and optimization of product marketing campaigns that drive member enrollment and engagement across Allied’s key programs and services. This role is hands on and execution focused, owning the day-to-day management of campaigns while partnering with Product and Marketing leadership on strategy and direction.

This role will focus on building and executing omnichannel campaigns (incl. email, SMS, direct mail, web, and mobile app touchpoints), managing campaign workflows, and analyzing performance to continuously improve results. 

ESSENTIAL FUNCTIONS: 

• Execute end to end campaign delivery for key products and programs, including campaign setup, content development, segmentation, scheduling, and deployment.
• Build and manage email campaigns within marketing automation tools (HubSpot preferred), including workflows, list management, and basic personalization. 
• Support development of omnichannel campaigns across email, web, direct mail, and mobile channels with guidance from leadership. 
• Create and edit member-facing content (emails, flyers, FAQs, product demos, landing pages, etc.) that is clear, engaging, and aligned to campaign goals.
• Track and report on campaign performance, including key metrics such as open rates, click-through rates, engagement, and conversions.
• Assist in defining and monitoring KPIs for campaigns; identify opportunities for improvement based on results.
• Coordinate with internal stakeholders to ensure alignment on messaging, timing, and campaign execution.
• Support direct to member communications, ensuring accuracy, consistency, and quality across all touchpoints.
• Manage campaign logistics with external vendors, tracking timelines and deliverables with oversight from leadership.
• Contribute to sales enablement and product marketing materials as needed.
• Stay current on email marketing and engagement best practices and apply learnings to campaigns.
• Other duties as assigned.

EDUCATION 

• Bachelor’s degree or equivalent experience required.

EXPERIENCE AND SKILLS:

• 3–5 years of experience in campaign marketing, product marketing, digital marketing, or a related role.
• Proven hands-on experience executing email campaigns using a marketing automation platform (HubSpot preferred but not required).
• Experience with campaign setup, segmentation, list management, and performance tracking. 
• Familiarity with omnichannel campaign execution (email required; web, mobile, or direct mail preferred).
• Strong organizational and project management skills, with ability to manage multiple campaigns simultaneously.
• Comfortable working with campaign metrics and basic performance analysis; ability to translate results into actionable improvements.
• Strong written communication skills with the ability to develop clear, member-friendly content.
• Experience collaborating cross-functionally in a fast-paced environment.
• Proficiency in Microsoft Excel and PowerPoint is required.

POSITION COMPETENCIES:

• Accountability
• Analytical Thinking
• Collaboration
• Communication
• Customer Focus
• Functional Expertise
• Initiative 

PHYSICAL DEMANDS:

• This is a standard desk role requiring extended periods of sitting and computer work.

WORK ENVIRONMENT: 

• Remote

Here at Allied, we believe that great talent can thrive from anywhere. Our remote friendly culture offers flexibility and the comfort of working from home, while also ensuring you are set up for success. To support a smooth and efficient remote work experience, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 100Mbps download/25Mbps upload. Reliable internet service is essential for staying connected and productive.

The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

Compensation is not limited to base salary.  Allied values our Total Rewards, and offers a competitive Benefit Package including, but not limited to, Medical, Dental, Vision, Life & Disability Insurance, Generous Paid Time Off, Tuition Reimbursement, EAP, and a Technology Stipend.

Allied reserves the right to amend, change, alter, and revise, pay ranges and benefits offerings at any time.  All applicants acknowledge that by applying to the position you understand that the specific pay range is contingent upon meeting the qualification and requirements of the role, and for the successful completion of the interview selection and process.  It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.