Campaign Manager (Marketing Automation)

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.  

Campaign Manager assists in planning and executing marketing strategies on behalf of our clients or next to our clients based on the Campaign Strategy, as well as drive operational efficiencies.

They provide leadership and expertise for the Campaign Team. They work closely with Customer Marketing Strategy and the Campaign Technology Lead to ensure successful execution, monitoring, and campaign reporting.

Master communicators across multiple stakeholders aligning priorities and direction of the Campaign Strategy.

Key Responsibilities

• Work with the Teams involved in a Campaign, such as creative, data, and campaign production team 

• Translate business requirements/strategy to the production Team

• Coordinates campaign timelines for the client and manages client expectations throughout delivery

• Collaborates with Campaign Technical Lead to ensure successful campaign execution. 

• Key participant in weekly, monthly, and quarterly client meetings sharing performance reporting

• Evaluates and streamlines business processes to maximize efficiency and effectiveness as it relates to campaign operations and execution

• Participates in strategic planning meetings with the client and other stakeholders providing feedback and suggestions around marketing automation platform campaigns implementation, and digital marketing best practices adoption

• Manage the project from scoping and requirements stage through deployment for an end-to-end Campaign process

• Escalate issues to Client which cannot be resolved at the program/project level

• Ensure resolution of project issues, risks, and/or conflicts and appropriately communicate to stakeholders about status and risks identified and the way to mitigate them

• Take responsibility for end-to-end campaign delivery, ensuring timely delivery of high-quality project deliverables through effective team communications and focus on quality including but not limited to all change requests

• Ensure that the project team follows all quality assurance processes, including periodic reviews and transitions

• Analyze marketing performance dashboards to inform marketing strategy and drive desired pipeline and demand generation outcomes

• Develop and deliver data informed, personalized and targeted customer messaging and assets for scaled marketing programming across North America

#LI-LATAM

Basic Qualifications

• Bachelor’s Degree is required

• Advanced English skills: writing, reading and speaking 

• Minimum 3 years experience in a customer facing environment in the information technology industry or its equivalent coursework.

• Experience working in various Campaign Management Tool(s) including building and executing campaigns of varying complexities.

• Experience working with Marketing Automation tools (SFMC, Marketo, Adobe Campaign, Eloqua, Pardot, Responsys or similar)

• Understanding of leading practices in email marketing.

• Knowledge of different metrics available for email campaigns and what each one means.

• Understanding of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive the desired business outcomes.

• Understanding of marketing strategy with strong background in targeting, segmentation, test/control design, and campaign analytics/reporting.

• Data Base creation and maintenance. 

• Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members

• Strong leadership skills and an ability to lead across a team of marketing services and campaign execution professionals.

• Comfortable leading a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects.

• Ability to evaluate concepts and present recommendations to senior leadership.

Pluses

• Client facing experience

• Marketing background or experience

• Campaign Management tool(s) certification (Adobe Campaign, Eloqua, Marketo, SFMC, Responsys or similar)

• Certified in PMP, Agile, Scrum, Six Sigma, ITIL or similar

About Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com 

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.