Campaign Manager

Job Summary:

Company: Cuffe and Taylor

Department: Marketing

Location: Preston, Lancashire OR Farringdon, London and some onsite working during the summer season

Reports to: Head of Marketing

Working Hours: Full time, plus some evenings and weekends where necessary

Job Type: Permanent

Role Description

We're looking for a Campaign Manager to Join our Marketing Team to focus on informing fans of our great live events across the UK. From Theatre to Festivals, Cuffe and Taylor aim to engage Fans in new and niche locations – and with this, a very specialised, thoughtful and creative approach to Marketing is a must.

This role will initially have a focus on large outdoor shows and festivals but the team gets involved across the spectrum of shows at Cuffe and Taylor so this role will also cover theatre and touring.

What it’s like to work in the Team

Live Nation/Cuffe and Taylor are the biggest live music promoter in the world. Somewhere around the globe, every 20 minutes a Live Nation Event happens. Our Marketing Team live by the mantra: by fans for the fans – we're all live music lovers who strive to deliver excellent and efficient marketing.

Cuffe & Taylor’s roster of artists is extensive and varied including Diana Ross, Lionel Richie, Britney Spears, Rod Stewart, Christina Aguilera, Mariah Carey, Lewis Capaldi, Sir Tom Jones, Bryan Adams, Kylie, Noel Gallagher’s High Flying Birds, Stereophonics, George Ezra, The Strokes, Sam Fender and Def Leppard. They also operate a hugely successful theatre touring department across the UK and internationally programming thousands of nights of entertainment ranging from live podcasts, screen-to-stage TV adaptations and musical theatre. In 2023 they were recipients of an Olivier Award, for Best Family Show, for their original production of ‘Hey Duggee - The Live Theatre Show’.

We have a fun atmosphere within the team, which helps us maintain an open, approachable department, which can partner and build genuinely authentic and valuable relationships with our employees and leaders. We are committed to working as a team and so support each other to achieve wins as a team.

Who you are

Competencies / Skills / Knowledge / Experience

• Demonstrable Experience in Digital Marketing.
• Working in the live music/entertainment industry would be advantageous but not essential.
• Experience in managing multiple projects simultaneously while achieving deadlines.
• Demonstrate Passion for Fans and understanding what makes them tick. 
• CIM Diploma or similar would be advantageous.
• Detail-oriented.
• Confident data analyst.
• Experience in Google Analytics / Quant cast.
• Experience in Facebook Business tools, especially advertising.
• Experience in leading email initiatives - Mailchimp or similar. 
• Exceptional communication skills – written and verbal.
• Integrate, research and report on new technologies.
• Budget management.
• Website, SEO and data management.

Behaviours

The following attributes determine how the role will be carried out and are required to be a success

• A key team player with excellent communication skills 
• Motivated and hungry to make a difference in the music industry
• Committed to the Fan and their experience
• Passion for live music
• Proactive self-starter
• Able to work evenings and weekends where necessary

What the role includes

• Creating innovative and bespoke campaigns including understanding audience profiles and how they consume media
• Managing multiple projects simultaneously, whilst achieving deadlines
• Leading on e-mail initiatives - working on email campaigns across various C&T Brands using Mailchimp software
• Segmentation – understanding and implementing segmentation strategies to serve the best Artist to the right Fan
• Website Management – working on CMS systems to add new events to the website and creating a Website Link Strategy for optimum sales conversions
• Data Management – manage, maintain and grow databases
• Integrate, research and report on new technologies.
• Real-Time – spot opportunities to news jack across our digital channels
• Budget Management – manage show budgets and report on ROI
• Governance – ensuring all Organisations data entry points are compliant
• Trend Setting – R&D the newest ways to communicate with Fans
• Reporting – manage effective reports on a weekly basis for all on going campaigns

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

Cuffe and Taylor is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.

APPLICATION DEADLINE: Monday 25th November 2024. We reserve the right to close applications at any time so encourage early application where possible.

#LI-SL1 #CuffeandTaylor