The Role
Manage end-to-end YouTube advertising campaigns across Google Ads and DV360, including setup, pacing, budget allocation, optimization, reporting, attribution, and policy compliance. Execute branding and performance campaigns across varied video formats, applying Pulse contextual targeting and brand-safety controls. Analyze KPIs such as ROAS, CPA, VTR, VCR, CPV, and conversion metrics while supporting global, multi-market campaign portfolios.
Summary Generated by Built In
JOB TITLE
Campaign Manager – YouTube Expert
Location: Headquarters – Noida, India
Experience: 7–8 Years (exclusively in YouTube advertising)
Department: Ad Operations – Branding Department
Segment: Pulse (Contextual Targeting & Brand Safety)
ABOUT XAPADS MEDIA
Xapads Media is a global ad-tech leader providing AI-driven, programmatically unified advertising solutions across branding and performance channels. Operating across key global markets including India, UAE, Russia, Singapore, Indonesia, US, UK, and Germany, Xapads empowers agencies and global brands with privacy-first, cookie-less targeting and advanced campaign activation. Through intelligent platforms like Pulse and Xaprio, Xapads seamlessly bridges audience engagement and brand safety across video, connected TV (CTV), display, and mobile ecosystems.
ABOUT THE SEGMENT
Pulse is Xapads’ proprietary AI-powered contextual targeting and brand safety/suitability platform built for YouTube advertising. By analyzing video frames, audio, emotions, and metadata in real time, Pulse delivers GARM-compliant brand protection and contextual placement precision across Google Ads and Display & Video 360 (DV360).
THE ROLE
The Campaign Manager – YouTube Expert exists to strengthen and scale YouTube campaign execution across global markets for Xapads' Pulse product. Sitting within the Ad Operations - Branding team, you will own end-to-end strategy, setup, pacing, optimization, and measurement across Google Ads and DV360. The role bridges brand awareness with direct performance outcomes (ROAS, conversions, appinstalls), utilizing Pulse’s contextual intelligence capabilities to achieve client key performance indicators (KPIs) while maintaining strict brand safety standards.
WHAT YOU'LL OWN
Campaign Delivery: Own campaign setup, daily run rates, pacing, budget allocation, and delivery quality across assigned YouTube accounts.
Performance & Optimization: Own campaign performance diagnosis, bidding strategies, and multi-KPI optimization across both branding and performance objectives.
Pulse Integration: Own the execution and tactical implementation of Pulse’s contextual targeting, brand safety, and brand suitability layers within live campaign workflows.
Measurement & Reporting: Own campaign reporting, attribution analysis, and post-campaign insights across Google Ads and DV360.
WHAT YOU'LL DO
Campaign Setup & Activation: Plan, configure, and launch complex YouTube campaigns through both Google Ads and DV360, utilizing line items, insertion orders, and ad groups.
Format & Inventory Management: Execute campaigns across diverse YouTube ad formats including skippable in-stream, non-skippable in-stream, bumper ads, in-feed, YouTube Shorts, connected TV (CTV), and high-impact placements.
Performance Driving: Implement visual-first Demand Gen and cross-channel Performance Max(PMax) strategies to drive performance outcomes such as cost per acquisition (CPA), return on ad spend (ROAS), and app installs.
Contextual & Brand Safety Execution: Deploy Pulse’s AI-powered contextual filters, GARM-compliant exclusion lists, and custom safe-lists to maximize ad relevance and maintain suitability.
Attribution & Measurement: Analyze conversion tracking, post-impression installs,engaged-view conversions (EVC), and view-through conversions (VTC) to evaluate full-funnel video influence.
Policy & Compliance Troubleshooting: Diagnose and resolve platform approval bottlenecks,restricted content categories, and Google YouTube policy compliance issues.
Reporting & Analysis: Prepare actionable performance reports for internal teams and clients, highlighting view-through rate (VTR), video completion rate (VCR), cost per view (CPV), and conversion metrics.
WHAT WE'RE LOOKING FOR
7–8 Years of Dedicated Experience: Minimum 7–8 years of direct, hands-on experience managing YouTube ad campaigns.
Dual-Platform Proficiency: Proven expertise in operating YouTube campaigns natively across both Google Ads and DV360 (YouTube & Partners line items).
Full-Funnel Campaign Ownership: Demonstrated experience managing both reach/awareness (CPM, VTR, VCR) and performance/conversion campaigns (tCPA, tROAS, CVR, app installs).
Advanced Campaign Formats: Hands-on experience with Demand Gen and Performance Max (PMax) campaign setup, video asset strategy, and performance optimization.
Attribution & Tracking Knowledge: Practical understanding of Google Ads conversion tracking,Floodlight pixels, engaged-view conversions (EVC), view-through conversions (VTC), and attribution windows.
Policy & Operations: Working knowledge of Google advertising policies, campaign approval workflows, and troubleshooting restricted or sensitive ad categories.
GOOD TO HAVE
Leadership Capability: Experience mentoring or guiding junior team members while operating as an individual contributor.
Multi-Market Exposure: Experience managing multi-region or global YouTube campaign portfolios.
WHAT SUCCESS LOOKS LIKE
Independent Execution: Independently manages YouTube campaigns across Google Ads and DV360.
KPI Consistency & Efficiency: Consistently meets agreed client delivery targets and demonstrates measurable improvements in campaign efficiency, ROAS, and completion rates.
Pulse Integration: Seamlessly integrates Pulse’s AI contextual targeting and brand suitability capabilities into daily campaign workflows to maximize ad relevance.
HOW TO APPLY
Interested candidates can apply directly by sharing their updated resume with the HR team at [email protected] or visiting www.xapads.com/careers.
Skills Required
- 7–8 years of direct, hands-on experience managing YouTube advertising campaigns
- Expertise operating YouTube campaigns through both Google Ads and DV360
- Experience managing full-funnel awareness, reach, performance, and conversion campaigns
- Hands-on experience with Demand Gen and Performance Max campaign setup and optimization
- Experience with video asset strategy and advanced YouTube campaign formats
- Knowledge of Google Ads conversion tracking, Floodlight pixels, engaged-view conversions, view-through conversions, and attribution windows
- Working knowledge of Google advertising policies, campaign approval workflows, and restricted-content troubleshooting
- Experience mentoring or guiding junior team members
- Experience managing multi-region or global YouTube campaign portfolios
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The Company
What We Do
Xapads Media is a global advertising-technology company that develops AI-powered solutions for digital advertising. Its PULSE platform uses contextual video targeting for YouTube, combining content scanning and classification, GARM-aligned brand-safety enforcement, and real-time campaign optimization. The company helps brands and agencies deliver more relevant, efficient, and safer ads, while supporting enterprise media sales and programmatic advertising initiatives across global markets.
