Campaign Manager, Conversion

Job Title

Job Description

About The Position | Major goals and objectives and location requirements

People Inc. is seeking a Campaign Manager to support and execute the conversion marketing strategy across PEOPLE onsite and in-app marketing.

Reporting into the Director of Conversion Strategy, the Campaign Manager is responsible for managing and executing onsite and in-app marketing campaigns that drive user acquisition and subscription growth. This role translates the conversion strategy into compelling onsite and in-app experiences that convert anonymous visitors into known users and known users into paid subscribers.

Responsibilities include day-to-day project management, campaign management, asset trafficking, QA, performance monitoring, and campaign optimization.

The Campaign Manager executes campaigns from concept through launch, coordinating cross-functionally to ensure projects are delivered on time, on brand, and optimized for performance. This role works closely with Product, Marketing, Design, Marketing Operations, App team, Data team and Brand leadership to manage process and workflow. Responsibilities include day-to-day project management, campaign management, asset trafficking, approvals, QA, performance monitoring, and campaign optimization.. 

This is a highly collaborative, execution-focused position ideal for someone who thrives in fast-paced environments, brings strong attention to detail, agility, collaboration, and is very comfortable with onsite marketing and Martech tools.

Remote or Hybrid 3x a week 

In-office Expectations: This position offers remote work flexibility; however, if you reside within a commutable distance to our main office in New York, the expectation is to work from the office three times per week.

About The Team | The Team and/or Brand.

This role is part of our centralized Growth and Audience Relationship team, responsible for growing direct relationships between our brands and consumers, operating People Inc. brands' newsletter, notification, lifecycle and onsite marketing programs and delivering best in class experiences to millions of subscribers. 

About The Positions Contributions:

Accountabilities, Actions and Expected Measurable Results

• Execute Digital Marketing Campaigns 

  • Create and project manage the development and optimization of onsite and in-app marketing programs  that convert anonymous site visitors into registered users and registered users into paid subscribers. Responsible for:

    • Converting anonymous site visitors into known users.

    • Newsletter list growth

    • Free-app downloads

    • Upsell from free-app users into paid subscribers.

    • Gating strategy

    • Coordinate deployment and monitoring of onsite and in-app campaigns.

  • Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.

• Campaign Operations:

  • Coordinate campaign assets, timelines, dependencies, and launch readiness across multiple teams.

  • Maintain campaign calendars, documentation for live and upcoming campaigns, and workflow processes to ensure efficient execution across multiple initiatives.

•  Performance Reporting and Optimization:

  • Monitor and report on campaign KPIs using tools such as Piano, Digioh, Looker, and other dashboards.

  • Surface insights, propose A/B tests, and recommend optimizations to improve acquisition performance over time.

•  Cross-Functional Collaboration:

  • Work closely with brand, app, magazine, and newsletter to align campaign execution with larger brand business goals.

  • Communicate progress and challenges to stakeholders in a timely and solutions-oriented manner.

• Measurable Results Expected:

  • Timely and accurate execution of all campaigns.

  • Demonstrated improvements in customer acquisition, member engagement, retention and renewal rates.

  • Increased operational efficiency.

The Role’s Minimum Qualifications and Job Requirements:

Education:

Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.

Experience:

• 3-5 years of hands-on experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.

• Proven ability to manage end-to-end campaign execution, including QA, deployment, and performance tracking.

• Knowledge of onsite targeting/segmentation and campaign optimization

• Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar.

• Analytical proficiency in reviewing performance data and making recommendations for improvement.

• High level of organization and attention to detail, with experience managing multiple priorities.

• Excellent written and verbal communication skills.

• Comfort working in a highly matrixed, cross-functional environment.

% Travel Required (Approximate):  5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.