Senior Marketing Manager - B2B SaaS Startup

Senior Marketing Manager - Product-Led Growth

Location: Remote/Flexible (Germany preferred)

About Us

At Dash0, we simplify observability with our OpenTelemetry-based platform, giving businesses actionable insights into their data. Our product-led growth approach allows users to experience the power of Dash0 directly, driving organic adoption. As we expand rapidly, we are seeking a Senior Marketing Manager to lead strategic marketing initiatives and drive our growth in the competitive SaaS landscape.

Role Overview

As the Senior Marketing Manager at Dash0, you will spearhead our marketing efforts, focusing on strategy, execution, and optimization to grow our customer base and strengthen our brand presence. You’ll develop and oversee comprehensive marketing campaigns, work cross-functionally to align efforts with business goals, and leverage data to inform decision-making. This is a high-impact role for an experienced marketing professional with a strong track record in SaaS and product-led growth environments.

Key Responsibilities

Marketing Strategy and Leadership

• Develop and execute a results-driven marketing strategy aligned with Dash0’s product-led growth objectives.
• Drive brand awareness and engagement through multi-channel campaigns across digital, content, and experiential platforms.
• Collaborate with leadership, product, and sales teams to ensure cohesive messaging and alignment of marketing initiatives with company goals.

Campaign Development and Execution

• Design and oversee end-to-end multi-channel campaigns (Google Ads, LinkedIn, YouTube, etc.) to attract, engage, and convert customers.
• Partner with content and creative teams to craft compelling messaging that resonates with our target audience.
• Manage external vendors or agencies to ensure high-quality deliverables and efficient use of resources.

Customer Journey Optimization

• Lead initiatives to optimize the customer journey, from awareness to retention, ensuring a seamless experience.
• Collaborate with design and product teams to create impactful landing pages, leveraging A/B testing and data analysis to drive improvements.

Data-Driven Marketing and Insights

• Analyze key performance metrics (CTR, CPA, ROI, etc.) to measure campaign effectiveness and identify growth opportunities.
• Present regular performance insights and strategic recommendations to stakeholders, ensuring transparency and accountability.

Qualifications

Experience:

• Minimum 5+ years of experience in marketing roles, with a focus on SaaS, B2B, or product-led growth strategies.
• Proven success in driving measurable growth through integrated marketing campaigns.

Skills:

• Expertise with digital advertising platforms (Google Ads, LinkedIn Ads, YouTube, etc.) and analytics tools (Google Analytics, SEMrush - a must, or similar).
• Strong project management skills with the ability to juggle multiple priorities.
• Deep understanding of customer acquisition funnels and experience with conversion rate optimization techniques.

Mindset:

• Strategic thinker with a data-driven approach to decision-making.
• Creative problem-solver with an entrepreneurial mindset and a passion for growth.
• Exceptional communication and collaboration skills.

Why Work for Dash?

• Competitive salary & equity package.
• Experienced founders with a track record of success and backing from top-tier investors.
• Fully remote team with flexible work arrangements.
• 30 days of vacation annually.
• Quarterly team off-sites in Europe for collaboration and fun.
• Supportive, inclusive, and growth-oriented company culture.

At Dash0, diversity drives innovation. We are an equal opportunity employer and welcome candidates of all backgrounds.