The Role
Own the global brand marketing calendar and develop high-impact campaigns for student audiences and partner brands. Lead campaign planning and execution across digital, social, paid media, and OOH channels, ensuring delivery from creative briefing through reporting. Manage and develop the campaign team, improve processes, track campaign and social performance, and provide post-campaign insights and recommendations. Collaborate with marketing, creative, leadership, and external stakeholders in a global marketplace environment.
Summary Generated by Built In
OVERVIEW:
The Campaign Development Manager is a pivotal role in driving the balance between being relevant for both our gen z audience and our brand partners. A key aspect of this role is building campaigns around key member moments that will also encourage our partner brands to collaborate on a global scale.
Job requirements
EXPERIENCE:
Job responsibilities
Campaign Strategy and Development
Analytics and Reporting
Benefits
This is your opportunity to Join the world’s largest student verification network and help shape the future of how brands connect with the next generation. We engage a community of 23M+ verified students and graduates across 115 markets, making us a truly global platform. Our brand is a powerhouse in the UK, and we’re rapidly accelerating our presence worldwide—especially in the US, Germany, India, France, Canada, and Australia.
We partner with 850+ of the world’s biggest brands, bringing their products and services to the hearts and minds of tomorrow’s professionals—driving engagement, building affinity, and delivering real results.
We offer a fast-paced, fun, and social working environment where you can truly make an impact. We believe work should enhance and complement your life, which is why we provide a hybrid working model. You will work together in person a minimum of 2 days per week and work from home for up to 3 days a week.
We work hard at UNiDAYS, and we believe in fair compensation for that hard work. That’s why we’re proud to offer all employees full access to our comprehensive benefits package.
Our perks include:
25 days holiday per year increasing with length of service, plus bank holidays
Competitive salaries
4pm finishes every Friday
Company pension scheme
Private health insurance (BUPA)
Dental Insurance (BUPA)
Income protection policy
Life assurance policy
Employee Assistance Program
Enhanced parental leave pay
Regular team building activities
£150 pounds towards your home office set up
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
The Campaign Development Manager is a pivotal role in driving the balance between being relevant for both our gen z audience and our brand partners. A key aspect of this role is building campaigns around key member moments that will also encourage our partner brands to collaborate on a global scale.
Job requirements
EXPERIENCE:
- Minimum of 5+ years of experience in campaign development and team leadership
- Experience of working in a marketplace, understanding the needs of both buyers and sellers
- Proven track record of success in developing and executing high-impact marketing campaigns
- Experience with a variety of marketing channels, including digital, social media, paid media and OOH.
- Strong understanding of campaign metrics and ROI
- Excellent project management and organisational skills
- Strong understanding of the gen-z market
- Ambitious, self-motivated and result orientated
- Strong attention to detail
- Ability to form strong relationships with stakeholders as well as direct and wider teams.
- Excellent communication skills across both collaboration and leadership
- Flexible and adaptable, with an ability to respond to changing business needs
- Proactive, entrepreneurial and global mindset.
- Ability to work independently and as part of a team
- Align with UNiDAYS values
Job responsibilities
Campaign Strategy and Development
- Alongside the Head of Campaigns and Social, own the global UNiDAYS brand marketing calendar.
- Develop and execute detailed marketing plans across key campaigns including Back to School / Freshers and Black Friday.
- Identify key themes, messaging, and creative concepts that resonate with students
- Collaborate with the wider marketing and creative teams to create engaging student campaigns that excite our members and partners
- Ensure the campaign team delivers seamless end to end campaign execution from creative brief to delivery brief to reporting.
- To continuously strive to develop team processes and communications to ensure we’re delivering campaigns as effectively as possible.
- Manage, mentor, and guide the team, fostering a collaborative and high-performance culture.
- Provide coaching, training, and growth opportunities to team members to enhance their skills and career progression.
Analytics and Reporting
- Utilise research, tools and analytics platforms to track key metrics on both brand metrics and social media performance and how these metrics support our strategy.
- Generate post campaign reporting, highlighting progress and recommendations.
Benefits
This is your opportunity to Join the world’s largest student verification network and help shape the future of how brands connect with the next generation. We engage a community of 23M+ verified students and graduates across 115 markets, making us a truly global platform. Our brand is a powerhouse in the UK, and we’re rapidly accelerating our presence worldwide—especially in the US, Germany, India, France, Canada, and Australia.
We partner with 850+ of the world’s biggest brands, bringing their products and services to the hearts and minds of tomorrow’s professionals—driving engagement, building affinity, and delivering real results.
We offer a fast-paced, fun, and social working environment where you can truly make an impact. We believe work should enhance and complement your life, which is why we provide a hybrid working model. You will work together in person a minimum of 2 days per week and work from home for up to 3 days a week.
We work hard at UNiDAYS, and we believe in fair compensation for that hard work. That’s why we’re proud to offer all employees full access to our comprehensive benefits package.
Our perks include:
25 days holiday per year increasing with length of service, plus bank holidays
Competitive salaries
4pm finishes every Friday
Company pension scheme
Private health insurance (BUPA)
Dental Insurance (BUPA)
Income protection policy
Life assurance policy
Employee Assistance Program
Enhanced parental leave pay
Regular team building activities
£150 pounds towards your home office set up
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
Skills Required
- Minimum 5 years of experience in campaign development and team leadership
- Experience working in a marketplace and understanding buyer and seller needs
- Proven success developing and executing high-impact marketing campaigns
- Experience with digital, social media, paid media, and out-of-home marketing channels
- Strong understanding of campaign metrics and return on investment
- Excellent project management and organizational skills
- Strong understanding of the Gen Z market
- Strong stakeholder relationship-building and communication skills
- Ability to manage, mentor, and develop a team
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The Company
What We Do
UNiDAYS is the world’s largest Student Affinity Network. With over 29 million verified members across 115 markets, we take 800 of the biggest brands into the hearts and minds of tomorrow’s professionals. UNiDAYS supports, enables and inspires young people to be their best selves, powering next-gen learning, earning and retail experiences. Co-founded by Josh Rathour and CEO, Jon Hawley, UNiDAYS has an awesome team of over 250 talented disruptors, innovators and entrepreneurs working from both their homes and our company campuses in Nottingham (our HQ), London, New York and Sydney. UNiDAYS works with all the top brands including Apple, Amazon, Samsung, Nike, adidas, Microsoft, JD Sports, Forever 21, H&M, SHEIN, M&S, Disney and ASOS. Our student and graduate members have spent more than $5bn through the network since 2018. At UNiDAYS you will be supported and nurtured to become the best version of yourself. We are growing rapidly and need talented individuals with passion, initiative, drive and determination. We are always looking for great people. If you fit the bill, we’d love to hear from you.
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