The Role
The Campaign & Audience Analyst analyzes marketing data and audience insights to improve campaign performance and provides actionable recommendations. The role involves audience segmentation, advising on targeting strategies, and conducting performance analysis.
Summary Generated by Built In
At the Kyivstar Big Data team, this role sits at the intersection of data, marketing and business impact. You will turn Big Data insights into practical targeting strategies that improve campaign performance and reinforce the value of data-driven marketing. This is a research-led advisory role focused on analysis, learning and influence rather than campaign setup or execution.
Responsibilities
•Analyze client briefs and business objectives to develop audience hypotheses and targeting approaches
•Research and map potential audience sources (events, apps, websites, behavioral signals, etc.)
•Recommend optimal audience selection and segmentation for promo campaigns
•Analyze campaign performance and convert results into actionable insights and improvement steps
•Prepare analytical briefs and requirements for Data Analysis team when deeper analysis is needed
•Build and maintain an internal knowledge base of audiences, use cases and proven targeting practices
•Advise B2B sales teams and clients on effective targeting strategies and realistic performance expectations
•Improve campaign quality through audits, post-analysis and structured recommendations
Requirements
•2+ years in digital marketing, media, research or other data-driven marketing environments
•2+ years’ experience in campaign analysis, marketing analytics, customer communications analysis or insights roles
•Strong analytical mindset with experience forming and testing hypotheses
•Ability to translate campaign data into clear, practical business recommendations
•Basic SQL is a plus
•Experience with CRM/direct channels (SMS, email, push, etc.) is a plus
•Strong interest in audience behavior, segmentation and decision drivers
•Ability to ask sharp questions, structure information and explain insights in simple business language
•Proactive, self-driven and comfortable working in a consultative, cross-functional environment
We offer
•A rare opportunity to help build a new data-driven business direction within Ukraine’s leading mobile operator
•Remote-first format with optional office visits
•Competitive salary plus performance bonus
•Paid vacation and sick leave
•Flexible working hours
•Comprehensive medical and life insurance
•Professional growth and career development opportunities
•A friendly, supportive and collaborative team
Детальніше про нас:
Зазирніть в наш Instagram — там про людей, культуру та життя в Київстар → https://www.instagram.com/kyivstar.people
А останні новини про нас шукайте в LinkedIn --> https://www.linkedin.com/company/kyivstar/
Якщо в тебе залишились питання, ти можеш задати їх нам, рекрутерам Київcтар. Переходь в наш телеграм канал «Кар'єра з Київстар» і давай спілкуватись!
Робота в Київстар, який входить до міжнародної Групи компаній Київстар, вимагає від нас дотримання високого рівня ділової етики, юридичних зобов'язань, наших цінностей та Кодексу поведінки міжнародної Групи компаній Київстар, визначених політик і процедур. Ми прагнемо бути чесними та відкритими, діяти етично, правдиво і сумлінно. Ми розуміємо важливість захисту ваших Персональних даних та прагнемо використовувати провідний досвід у цьому напрямі. Натиснувши кнопку «Відгукнутися на вакансію», ви підтверджуєте, що ви прочитали, зрозуміли та явно погодилися з нашою Політикою конфіденційності.
More about us:
Discover our people, culture, and everyday life at Kyivstar on Instagram → https://www.instagram.com/kyivstar.people
Stay up to date with our latest news on LinkedIn → https://www.linkedin.com/company/kyivstar/
Working at Kyivstar, which is a part of the international Kyivstar Group Ltd., requires us to follow high standards of business ethics, legal obligations, our values, the Group’s Code of Conduct, and all defined policies and procedures. We aim to be honest and open, act ethically, truthfully, and responsibly.We understand the importance of protecting your Personal Data and strive to apply leading practices in this area. By clicking the “Apply for this job” button, you confirm that you have read, understood, and explicitly agree to our Applicants Privacy Policy.
Skills Required
- 2+ years in digital marketing, media, research or data-driven marketing
- 2+ years in campaign analysis, marketing analytics, or customer communications analysis
- Strong analytical mindset with experience forming and testing hypotheses
- Ability to translate campaign data into clear business recommendations
- Basic SQL
- Experience with CRM/direct channels (SMS, email, push)
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The Company
What We Do
Kyivstar is Ukraine's largest electronic communications operator, providing a wide range of mobile and fixed-line services, including 4G, Big Data, cloud solutions, cybersecurity, and digital TV. Serving millions of subscribers, the company is a leader in the Ukrainian telecom market, committed to innovation and digital transformation while supporting society and the country through its extensive communication infrastructure and technological expertise.
