Impact Scale LLC is seeking an execution-focused, highly analytical Email & SMS Operations Lead to join our core campaign operations division. This is a pure, performance-driven operations role focused on launching, monitoring, and aggressively scaling high-volume outbound SMS and email initiatives.
Please note: Creative copywriting is not the focus of this position.
In this role, you will work closely with our existing team of campaign managers to protect margins, eliminate media inefficiencies, and scale high-yielding traffic pathways. You will act as the data-driven engine behind our outbound distribution, operating at a high velocity where marginal improvements translate directly into massive scale.
Key Responsibilities
Campaign Execution & Performance Tuning
End-to-End Management: Launch, monitor, and manage high-volume daily SMS and email campaigns with zero operational friction.
Margin Optimization: Continuously monitor live traffic metrics to maximize ROI and ensure all active outbound initiatives operate within high-margin profiles.
Deliverability Auditing: Aggressively monitor inboxing rates, domain health, cell carrier filtering, and Click-Through Rates (CTRs) across diverse messaging providers to protect delivery pipelines.
Collaboration & Scale: Partner closely with other internal campaign managers to rapidly share performance insights, isolate wins, and scale winning strategies across business lines.
Data Analytics & List Engineering
Data-Backed Optimization: Analyze deep campaign datasets to identify trends and implement rapid adjustments that lift conversion rates and engagement metrics.
List Segment Engineering: Clean, organize, and optimize incoming lead lists based on historical user engagement, demographic profiles, and conversion history.
Structured Split Testing: Design and execute complex A/B and multivariate tests on list segments, message timing windows, and specific layout blocks.
Governance Tracking: Maintain pristine, real-time performance dashboards, testing logs, and executive campaign reporting frameworks.
Qualifications & Skills
Experience Level: 2–5 years of progressive experience in performance marketing, outbound lead generation, or direct-response campaign operations.
Channel Expertise: Deep hands-on experience running, troubleshooting, and scaling high-volume SMS and/or email campaigns.
Analytical Fluency: Data-focused mindset with advanced proficiency in spreadsheets (Excel/Google Sheets) and direct-response tracking analytics.
KPI Mastery: Thorough, native understanding of outbound performance metrics, specifically Earnings Per Click (EPC), ROI, CTR, and deliverability mechanics Growth Talent.
Core Attributes: Highly organized, relentless execution speed, comfortable handling high data volumes, and a clear, responsive communication style.
Location Requirement: Must be local to the Vancouver, WA / Portland Metro area and fully available for in-office collaboration at our Downtown Vancouver office at least 4 days per week (subject to change).
Nice to Haves
Prior experience operating in high-volume affiliate marketing or complex lead generation environments.
Deep familiarity with modern outbound compliance frameworks and deliverability best practices (TCPA, CAN-SPAM, 10DLC regulations).
Exposure to basic campaign scripting tools, engineering automation platforms, or data integration workflows.
Compensation & Benefits
Health & Wellness: Comprehensive medical, dental, vision, and life insurance packages (Available following a standard 90-day introductory period).
Retirement: Corporate retirement savings plan options with a traditional 401(k) (Eligible after 90 days of continuous employment).
Time Off: Generous Paid Time Off (PTO) allotment and observed holiday schedule
Perks & Luxury Culture: Daily catered lunches, a fully stocked premium coffee and tea bar, unlimited snacks, and free garage parking. Employees also enjoy routine professional development opportunities within an elite, growth-driven leadership environment in Downtown Vancouver, WA.
Skills Required
- 2-5 years of experience in performance marketing, outbound campaigns, or direct response operations
- Hands-on experience with SMS and email campaigns
- Strong proficiency in spreadsheets and campaign analytics
- Understanding of outbound KPIs, including EPC, ROI, CTR, and deliverability
- Driven, organized, and comfortable working in a fast-paced environment
- Local to Vancouver, Washington, and available for in-office collaboration three days per week
- Experience in lead generation, affiliate, or high-volume campaign environments
- Familiarity with compliance and deliverability best practices
- Exposure to campaign scripting tools, automation platforms, or data workflows
What We Do
Impact Scale is a Vancouver, Washington-based performance marketing company focused on customer acquisition at scale. It combines data-driven media buying, campaign optimization, software engineering, analytics, and proprietary technology to connect high-intent consumers with brands. The company delivers measurable growth through effective marketing channels, owned-and-operated traffic, and scalable campaigns across multiple verticals, supported by a team of marketing and technology specialists.
