CAIT Manager / Influencer Manager

We’re VaynerMedia! VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.  

Culture is our key and Empathy is how we build it. VaynerMedia EMEA is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time – PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture.

The PITCH.

The Manager of CAIT (Creators, Affiliates, Influencers, & Talent) helps contribute to the EMEA CAIT team (priority markets UK & DE), reporting in to the VP of CAIT EMEA.

This role is a culturally connected influencer marketing expert or creator, who goes from the initial brainstorm through to external CAIT profile engagement resulting in the production of the final assets. Ensuring the department’s output is cast for relevance, directed for quality, and optimised for views, working hand in hand with the CAIT leadership team and our Creative department.

You will project manage the strategy and operations for sourcing diverse makers and talent to fuel our clients’ brand channels and beyond. You will bridge the gap between the CAIT team and the cross-functional team, ensuring that our external CAIT network is integrated directly into the AIM (Analyze, Ideate, Make) and PAC (Platforms, Algorithms, Culture) workflows to drive Production Excellence.

Managing specific key accounts - driving efficiencies and proactive problem solving to deliver productions that joins the dots between cultural signals and relevance across SMA’S, CAIT, Production, Live Shopping, Experiential + incremental ideas.

Here’s where you come in…

• Collaboration: work with internal Vayner teams across Client Partnerships, Strategy, and Creative leadership to manage CAIT-led campaigns. You will translate brand concepts into casting strategies (diversity, volume, authenticity), ensuring we use CAIT profiles and partners to solve briefs and create campaigns
• Campaign management: pitch CAIT-led concepts in sync with Creative to drive business results, moving the CAIT team from an "order taker" to a strategic partner, internally & externally.
• Quality Control: Apply the standards for Excellence. Ensuring delivered assets are creatively effective and commercially safe.

• Team player: contribute to the success and energy of our CAIT team. Work autonomously when needed, and lean in when things are busy - thinking laterally and behaving conscientiously.
• Pipeline Management: Contribute to the operations of the CAIT pillars. Handling execution, the systems regarding contract negotiations, payment processing, and project timelines to ensure speed and compliance.
• Margin & Efficiency: Monitor the financial health of CAIT projects. Optimise workflows to reduce rounds of revisions and ensure we are delivering high-volume assets at a margin that works for the business.

We treasure Personality and Experience yet we do know that these qualifications lead to what WE KNOW as a success:

• 3-7 years of experience in social media, creative advertising, brand projects or talent management.
• Creative/Operator Hybrid: You have the taste level to improve a piece of creative work and the operational brain to manage the budget and timeline behind it.
• The Seller Mindset: You are comfortable in a room with clients, articulating the business value of creators and defending creative decisions.
• Practitioner Empathy: You understand the friction points of making content (because you’ve done it) and can build wo
• Social-First Lens: You are accountable for carrying out your role with a social-first mindset, ensuring all output meets the Vayner standard of excellence.
• Ownership: You take responsibility for actions and impact, pointing thumbs (at yourself) and not fingers (at others). You navigate the team through challenges without placing blame.
• Kind Candor: You deliver feedback that is clear, direct, fair, and empathetic. You view feedback as a gift and a catalyst for personal growth.
• Persuasion & Clarity: You can lead complex conversations and presentations at a moment’s notice, delivering messages in a clear, authentic way to get buy-in from stakeholders.
• Navigating Difficulty: You prioritize and navigate difficult conversations effectively, with a positive mindset.
• "Yes, And": You practice a mindset where all voices are valuable. You view challenges as opportunities to create something better.

Here’s how We Support You

We regularly review our benefits and are committed to providing a comprehensive programme for our people. Here’s what we have to offer:

• Unlimited Holiday + 1 Day Birthday Leave
• YuLife (online discount platform)
• Enhanced Parental Leave
• Unlimited Coaching sessions, which can be private and team class sessions
• Cycle to work scheme
• Employee Assistance Program (Financial, Mental and Physical Wellbeing)
• Cash Plan with Medicash - Level 1 cover, option to add partner, 4 children can be added for free
• Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras
• 2 weeks Work From Anywhere
• Life Assurance
• Income Protection
• Group Personal Pension

What you SHOULD KNOW about VaynerMedia

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

We believe 100% that brands can be built on digital platforms and part of our model is built bottom up, flipping the traditional advertising model and process on its head. We don’t play to agency/industry norms and our culture and energy reflects that.

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.

VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class. 

Candidates must be authorized to work in UK