Buying Offline Specialist

Posted 11 Days Ago
Be an Early Applicant
Milano
1-3 Years Experience
AdTech • Marketing Tech
The Role
The Buying Offline Specialist will analyze website performance, assess communication impacts on direct response metrics, and identify trends within historical data. Responsibilities include presenting analysis results and suggesting improvement actions to enhance business performance. Strong proficiency in data analysis tools and effective communication is essential.
Summary Generated by Built In

Descrizione dell'azienda

Publicis Groupe: win in the platform world!


PMX is part of Publicis Groupe, the world’s third largest communications group.
What can we do as Publicis Groupe? Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.


And what makes us unique? A Connecting Compay, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of One!


About PMX
PMX guarantees safe and effective media investment with premium publishers and platforms that help brands grow.
Our digital buying tools are independently audited as being over 96% accurate in reaching real people, but that doesn’t stop us constantly striving to be better. Our ambition is to be the most trusted and transparent partner for both clients and media owners.


Click here to find more about us.

Descrizione del lavoro

Your to-do list:

  • Excellent knowledge of Microsoft Excel and all its features: data collection and analysis, graphical representation, etc.
  • Knowledge of data analysis and data visualization applications (e.g. R, Power Bi, Google Looker Studio), and AQX Nielsen – Mediasoft ADBOX. Knowledge of the main web analytics platforms Google Analytics, Adobe Analytics, etc
  • Analytical aptitude and problem solving Excellent data analysis and interpretation skills Communication skills to clearly transfer the results of the analyses
  • Fluent written and spoken English .

Qualifiche

If in your past experience:

  • At least 2 + years of experience
  • Analysis of website performance through Google Analytics and Google Data Studio
  • Analysis of the impact of communication activities on direct response metrics
  • Analysis of historical data sets to identify trends and correlations between different variables linked to business performance
  • Identify improvement actions starting from the critical points highlighted by the analysis
  • Presentations of the results obtained during the analysis phase to the extended agency team and to the clients

Informazioni aggiuntive

We take care of our talents and their wellbeing

  • Future of Work: flexible hours and smartworking
  • Corporate benefit: a platform dedicated to our people full of offers, discounts and more
  • Learning&Development: a tailored learning path, individual and needs based approach, always on! 
  • Corporate Wellness: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is Viva la difference
With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are!

Find more about Publicis Groupe Italy and our values on our official IG page here.

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Top Skills

Power BI
R
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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