Senior Marketing Technology Specialist

Posted 4 Days Ago
Be an Early Applicant
2 Locations
In-Office
Entry level
Fintech
The Role
Own and mature Adobe Journey Optimizer within Vanguard’s Financial Advisor Services marketing technology ecosystem. Lead onboarding, configuration, adoption, use-case development, operational standards, troubleshooting, and cross-functional consulting. Connect AJO with Marketo, Real-Time CDP, Target, tag management, Web SDK, and Customer Journey Analytics while helping marketers and engineering partners deliver measurable personalization, experimentation, and journey-orchestration outcomes.
Summary Generated by Built In

Serve the right message, to the right client, at the right time. That’s the promise driving Vanguard’s Financial Advisor Services (FAS) marketing team — and we’re building the technology engine to deliver it. We’ve stood up a modern Adobe stack, we’re activating Adobe Journey Optimizer (AJO) as our next major investment, and we’re looking for the person who will make that technology deliver real, measurable capability.

This is a rare build-and-shape role. You won’t inherit a mature, locked-in program — you’ll help define how FAS uses personalization, experimentation, and journey orchestration to grow the business. If you’re a genuine power user who also loves guiding a team toward smarter ways of working, this role was written for you.

What you’ll do

  • Be our AJO expert. Serve as the go-to authority for Adobe Journey Optimizer (B2C) — leading its onboarding, configuration, and maturation as our marquee new capability.
  • Drive adoption and utilization. Turn powerful tools into everyday capability — helping marketers use the stack confidently and get real value from the technology we’ve invested in.
  • Connect the stack. Understand how the surrounding platforms — Marketo, Real-Time CDP, Target, tag management, Web SDK, and Customer Journey Analytics — fit together and use that fluency to make AJO work well within the broader ecosystem.
  • Identify FAS-specific use cases.   Guide Enterprise technology partners on the features,
  • Guide operational processes. Shape the workflows, standards, and practices that make the stack run reliably and scale as we grow.
  • Resolve problems and unblock the team. Troubleshoot configuration and execution issues, and connect the dots across engineering, data, and marketing to keep work moving.
  • Consult and advise. Partner with marketers and enterprise engineering teams to bring a clear point of view on how to get the most from our technology — and where to invest next.

What you’ll bring

  • Deep, hands-on expertise in Adobe Journey Optimizer — or closely adjacent Adobe Experience Platform journey/campaign tools with a clear, fast path to AJO mastery.
  • Working fluency across the broader Adobe stack — you don’t need to be the deepest expert in every tool, but you understand how CDP, Target, Marketo, tag management, Web SDK, and CJA connect, and ideally you bring hands-on depth in more than one of them.
  • Strong consulting instincts — you listen well, frame problems clearly, and can influence without authority across technical and business partners.
  • A track record of driving adoption and measurable outcomes, not just standing up tools.
  • A fast, deep learner — comfortable going deep enough on a platform to teach others.
  • Excellent communication skills — you make complex technology understandable and actionable.

Why you’ll want this role

You’ll sit at the center of FAS’s digital transformation, with the mandate and the investment to make a visible difference. You’ll own a marquee new capability in AJO, deepen your expertise across a best-in-class Adobe stack, and see your work show up in how we reach and serve advisors and their clients.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Skills Required

  • Deep hands-on expertise in Adobe Journey Optimizer, or closely adjacent Adobe Experience Platform journey or campaign tools with a clear path to AJO mastery
  • Working fluency across Adobe CDP, Target, Marketo, tag management, Web SDK, and Customer Journey Analytics
  • Strong consulting skills, including listening, problem framing, and influencing technical and business partners without authority
  • Track record of driving technology adoption and measurable business outcomes
  • Ability to learn deeply and teach others about technology platforms
  • Excellent communication skills, including making complex technology understandable and actionable
  • Hands-on depth in more than one Adobe stack tool

Vanguard Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.

  • Retirement Support Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
  • Wellbeing & Lifestyle Benefits Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
  • Affordable Benefits Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.

Vanguard Insights

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The Company
HQ: Malvern, PA
20,252 Employees
Year Founded: 1975

What We Do

We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.

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