Learn About Farmerline
Farmerline is dedicated to reimagining how the world thinks about and invests in the
livelihoods of small-scale farmers. Our mission is to create lasting profits for farmers
everywhere. We approach challenges with bold and systemic thinking while maintaining a
lean and agile operation.
Farmerline, founded in 2013, is a fast-growing Agtech company in Africa. Farmerline’s
digital marketplace combines logistics, field agents, farm resources, and agribusiness
partnerships to support African farmers. We have reached 2.2 million farmers by deploying
our tools and services through 3,000+ strategic partners across 50 countries. Impact
assessments show that our efforts have resulted in a 2.5x increase in yields and 3.3x higher
incomes for farmers we serve, driving sustainable growth and combating deforestation
across Africa and beyond.
Our technology platform Mergdata is licensed or white-labeled to development partners,
global food traders, and governments who use its customizable tools to improve the lives of
farmers around the world.
We foster a learning organization where you will have the opportunity to apply your ideas
and creativity to solve problems daily. If you are drawn to a dynamic, collaborative culture,
set high standards, and tackle challenges with determination and to make a positive impact
on millions of lives, Farmerline is the perfect environment for you to thrive.
Field
Details
Job Title
Business Manager-Farm Mechanization and Rent-to-Own
Department and Location
Farmer Services
Incumbent Supervisor
West Africa Director of Operations
Suggested Start Date
Immediately
Role Overview
Farmerline is launching a new farm mechanization and rent-to-own (RTO) business in Ghana in 2026. The Business Manager will lead this new operation, working with existing Farmerline teams and a network of independent operators, repairers, and AgroChampions. The goal is to turn a USD 2 million equipment investment into a profitable, well-run business from year one. The role focuses on driving revenue, ensuring smooth operations, preventing fraud, and building sustainable income opportunities for farmers and community partners and pave the way for expansion to Ivory Coast in 2027
Responsibilities
Revenue & Business Performance- Achieve annual revenue targets for mechanization and RTO services.
- Set fair and profitable service pricing.
- Boost machine utilization and minimize idle time.
- Work with Commercial Managers to secure farmer groups and commercial clients.
- Strengthen customer loyalty and repeat service use.
- Coordinate services such as drying, threshing, cleaning, tractor work, and other mobile mechanization activities.
- Plan weekly service schedules with AgroChampions and Commercial Managers.
- Ensure reliable, timely service delivery and accurate payment tracking.
- Design simple, fair repayment and down-payment plans.
- Use digital tools to train farmers and AgroChampions.
- Monitor repayments, manage late follow-ups, and maintain accurate records.
- Carefully select customers to reduce default risk.
- Identify, vet, and train machine and tractor operators.
- Set expectations for discipline, safety, and data reporting.
- Monitor performance through digital tools.
- Build relationships with workshops and mechanics.
- Negotiate fair repair rates and timelines.
- Track repair quality, downtime, and costs.
- Guide AgroChampions on farmer mobilization and service demand creation.
- Ensure they understand their income model and are paid fairly.
- Support coordination of operators and follow-up on RTO repayments.
- Prevent fraud and improve field data accuracy.
- Position them as reliable community-level partners.
- Ensure every job, machine hour, and payment is accurately recorded.
- Monitor machines using digital tools and sensors.
- Enforce rules on where machines operate and stay overnight.
- Match payments to machine activity and investigate discrepancies.
- Work with Finance & Risk on regular performance and fraud reviews.
- Help develop simple digital tools for operators and AgroChampions.
- Support dashboards for revenue, usage, repairs, and repayments.
- Enable machine-tracking alerts and real-time visibility.
- Contribute to improvements in booking and scheduling tools.
- Support onboarding of operators and repairers in Ivory Coast.
- Train AgroChampions using lessons from Ghana.
- Adjust pricing and processes to local market realities.
Requirements
- 7–12 years managing field operations or commercial activities in Ghana.
- Experience with mechanization, tractors, or fleet operations.
- Demonstrated ability to drive revenue and control costs, fraud prevention and equipment protection.
- Experience working with independent operators/artisans.
- Understanding of rural communities and farmer needs.
- Familiarity with payment tracking and basic financial systems.
- Background in RTO, asset-based services, or field sales is an advantage.
- Strong commercial mindset and good financial instincts.
- Strong planning, coordination, and execution abilities.
- Excellent communication and relationship-building skills.
- Ability to lead and motivate without managing direct employees.
- Practical problem-solving in field conditions.
- Comfortable using mobile apps and digital reporting tools.
- Honest, disciplined, and trustworthy
- Respectful toward farmers, youth, and local partners.
- Passionate about job creation and building profitable and sustainable long-term business.
Top Skills
What We Do
We create access for all players in the agricultural value chain
Farmerline is a company that develops solutions to increase access to farmers and simplify transactions throughout the agricultural value chain. Our focus on creating lasting profits for farmers everywhere has fuelled our innovations from the very onset. We are the first organization in Africa to give farmers access to information through voice messages in local languages, effectively bridging the knowledge gap among smallholder farmers. We are building the “Amazon” for farmers where they can access these timely services and other quality resources at affordable prices in their community.
Since our inception in 2013, we have gone beyond serving farmers with information and resources that increase their yield. Now, we also provide global organizations with the tools they need to reach, engage and transform the agricultural last mile.
Our belief in the power of technology to ensure sustainability across the agricultural value chain gave birth to Mergdata (www.mergdata.com); a mobile and web application for last-mile engagement.
With this technology, we ensure that all last-mile engagements create access for all players, ensure transparency and efficiency, and ultimately, contribute to global food security.
The software also offers real-time traceability, certification audit, farm mapping, farmer education, and analytics solutions to help organizations that work with farmers achieve their sustainability and food security goals efficiently. Mergdata uses big data and AI to give organizations insight into the work of farmers and to give farmers increased access to resources and services; including financial services.
