The Role
Lead BI and insights function, manage a data analyst, build dashboards and reports, maintain category and retailer data structures, ensure data quality and automation, analyze retailer/shopper/category performance, and present actionable recommendations to customers and internal stakeholders to support growth and strategic planning.
Summary Generated by Built In
Position Summary
We are seeking a highly analytical and customer-focused Business Intelligence & Insights Manager to lead and execute the company's business intelligence and analytics initiatives. This is a hands-on leadership role responsible for managing a Data Analyst while actively building reports, dashboards, category analyses, retailer insights, and custom business intelligence solutions.
We are seeking a highly analytical and customer-focused Business Intelligence & Insights Manager to lead and execute the company's business intelligence and analytics initiatives. This is a hands-on leadership role responsible for managing a Data Analyst while actively building reports, dashboards, category analyses, retailer insights, and custom business intelligence solutions.
The successful candidate will serve as the primary resource for retailer, shopper, category, customer, and company performance analytics. They will partner closely with internal stakeholders and customers to transform data into actionable recommendations that support decision making, customer growth, and business performance.
This position requires a balance of technical expertise, analytical problem-solving, customer-facing communication, and team leadership.
Key Responsibilities
Job Responsibilities
Business Intelligence Leadership
- Lead the company's Business Intelligence and Insights function.
- Manage and develop the Data Analyst, ensuring high-quality analytics, reporting, and insight generation.
- Establish priorities, processes, KPIs, and reporting standards for the analytics team.
- Drive a culture of data-informed decision making across the organization.
- Identify opportunities to improve reporting efficiency, automation, and data accessibility.
- Build and maintain reports, dashboards, scorecards, and business intelligence tools from the ground up.
- Develop and manage category, retailer, brand, product, and customer data structures.
- Create and maintain category hierarchies, subcategories, and reporting frameworks.
- Support data validation, quality assurance, and troubleshooting efforts.
- Write and maintain queries, calculations, and analytical models used throughout the organization.
- Automate recurring reporting where possible while supporting ad hoc analytical requests.
- Ensure consistency and accuracy across retailer, customer, syndicated, and internal datasets.
- Maintain documentation and reporting procedures to support organizational knowledge transfer.
Customer & Commercial Partnership
- Participate in customer meetings, business reviews, line reviews, and strategic planning sessions.
- Present category, retailer, shopper, consumer, and market insights in a compelling and actionable manner.
- Develop data-driven recommendations that support customer growth and strengthen retailer relationships.
- Partner with Sales, Category Management, Marketing, and Customer Development teams to support strategic account planning.
- Serve as a trusted advisor to both customers and internal stakeholders.
Retail, Category & Shopper Insights
- Analyze retailer POS, syndicated, shopper, e-commerce, and internal sales data.
- Identify trends related to:
- Category performance
- Shopper behavior
- Market share
- Pricing and promotion effectiveness
- Distribution and assortment
- Retailer and channel performance
- Competitive activity
- Translate insights into strategic recommendations and growth opportunities.
Internal Analytics & Strategic Support
- Serve as the primary point of contact for company-wide analytics and reporting needs.
- Partner with leadership teams to establish KPIs and measurement frameworks.
- Support annual operating plans, budgeting, forecasting, and business reviews through data-driven analysis.
- Provide analytical support for new product launches, promotions, customer initiatives, and strategic projects.
- Help business leaders understand retailer dynamics and emerging market opportunities.
Reporting, Dashboards & Data Management
- Oversee the development and maintenance of dashboards, scorecards, reports, and executive summaries.
- Ensure data accuracy, integrity, and consistency across reporting platforms.
- Maintain relationships with syndicated data providers and retailer data platforms.
- Evaluate new data sources, technology, and analytical tools that improve business intelligence capabilities.
Knowledge Transfer & Process Improvement
- Develop documentation, reporting standards, and analytics best practices.
- Train and coach internal teams on reporting tools, dashboard usage, and data interpretation.
- Create scalable processes that improve organizational access to insights and reporting.
Skills, Knowledge and Expertise
Job Requirements
- Bachelor's degree in Business, Analytics, Marketing, Economics, Statistics, Data Science, or related field.
- 7+ years of experience in Business Intelligence, Category Management, Retail Analytics, Shopper Insights, or related disciplines.
- Experience leading or mentoring analytics professionals.
- Strong customer-facing presentation and communication skills.
- Experience translating data into actionable business recommendations.
- Advanced Excel and PowerPoint proficiency.
- Demonstrated success partnering with commercial, sales, and leadership teams,
Preferred
- Experience within CPG, pet industry, retail, consumer products, or distributor environments.
- Experience with syndicated data sources including Circana/IRI, NielsenIQ, SPINS, retailer portals, Stackline, or similar platforms.
- Experience with Power BI, Tableau, SQL, or related business intelligence tools.
- Category management or shopper insights experience.
- Experience presenting to retailer and customer leadership teams.
About
CLA is the leading pet sales and service agency. We are a proud leader and partner within the Pet Industry, and enthusiastically advocate, charitably support, and lead through action a better world for people and their pets.
Skills Required
- Bachelor's degree in Business, Analytics, Marketing, Economics, Statistics, Data Science, or related field.
- 7+ years of experience in Business Intelligence, Category Management, Retail Analytics, Shopper Insights, or related disciplines.
- Experience leading or mentoring analytics professionals.
- Strong customer-facing presentation and communication skills.
- Experience translating data into actionable business recommendations.
- Advanced Excel proficiency.
- Advanced PowerPoint proficiency.
- Demonstrated success partnering with commercial, sales, and leadership teams.
- Experience within CPG, pet industry, retail, consumer products, or distributor environments.
- Experience with syndicated data sources (Circana/IRI, NielsenIQ, SPINS), retailer portals, or Stackline.
- Experience with Power BI, Tableau, SQL, or related business intelligence tools.
- Category management or shopper insights experience.
- Experience presenting to retailer and customer leadership teams.
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
CLA is the leading pet sales and service agency, developing customized, full-service solutions for the pet industry. They focus on launching, growing, and selling pet brands through services including sales & marketing, eCommerce, data & analytics, and merchandising.
