Business Intelligence Director

About Us

We are DEWYNTERS, the leading integrated advertising agency for live entertainment. Across the worlds of theatre, immersive, festivals and exhibitions, our unique blend of creativity, insights and commercial expertise delivers best-in-class campaigns that place our clients at the centre of attention and keep them there.

Our clients include Disney Theatrical Productions, The Royal Shakespeare Company, The Book of Mormom, Moulin Rouge: The Musical, Mamma Mia!, Wicked, Frameless and The Devil Wears Prada the Musical.

About the Role:

We are seeking a Business Intelligence Director to join our passionate Insights team. You will report into the Head of Insights.

As the Business Intelligence Director, you will lead the development and implementation of business intelligence strategies across the agency, including being responsible for the teams management, development and creation of all business intelligence tools.

You will undertake all elements of project management of our report/dashboard development including report building and testing to continually improve our dashboard reporting framework and ensure effective business partnering.

Your Responsibilities:

Strategic Leadership & Vision

• Define and lead the business intelligence process across the department, specifically implementing a comprehensive data infrastructure and strategy aligned with business objectives.
• Champion a culture of data-driven decision making across the agency by embedding BI insights into strategic planning, operational performance and client delivery.
• Partner with the Head of Insights to inform the business intelligence new business strategy, including pitching to prospective clients and representing the BI team in key client settings.

Programme & Project Delivery

• Oversee the successful delivery of large-scale business intelligence projects, ensuring timely delivery, budget compliance, and stakeholder satisfaction.
• Provide governance and oversight for day-to-day BI operations, acting as the senior escalation point for critical issues across the agency.
• Ensure BI applications and outputs consistently enhance decision-making at both strategic and operational levels.

Team Leadership & Development

• Lead, mentor, and develop the BI team (Managers, Developers, Analysts), fostering high performance and supporting continuous professional growth.
• Partner effectively with your HR counterpart to drive team performance and development, ensuring alignment with agency-wide people practices.
• Take responsibility for team 1:1s, development plans, and appraisals, embedding structured performance management into day-to-day leadership.

• Encourage innovation and best practice adoption within the team to maximise capability and impact.

Data & Technology Excellence

• Evaluate, implement, and optimise BI tools and technologies to enhance performance, efficiency, and insight generation.
• Oversee the design and delivery of interactive reports, dashboards, and analytics that drive clarity and action.
• Resolve complex data and tracking challenges across multiple business-critical data flows (e.g. sales, campaign metrics, CRM, audience research, Google Analytics, budgets).
• Provide oversight of the day-to-day management of the business intelligence programmes.

Collaboration & Influence

• Work closely with department heads, executives, and external partners to identify business needs and develop data-driven solutions.
• Collaborate with cross-functional teams to identify areas for process improvement and data-driven solutions.
• Act as a trusted advisor to senior leaders, ensuring BI drives both agency growth and client success.

Governance & Compliance

• Govern data integrity, compliance, and security standards to ensure all BI initiatives adhere to regulatory and organisational requirements.
• Ensure the business intelligence applications enhance key decision making across the agency.
• Act as a senior escalation point for any BI issues that may crop out across the agency.

• Strong problem-solving skills , with the ability to interpret complex data and present in an actionable manner
• Strong leadership and interpersonal skills
• Excellent written and verbal communication
• Proven experience in business intelligence or data analytics, with a track record of managing BI projects.
• Strong experience of BI tools including Google Big Query, Azure SQL, Google Analytics 4, Microsoft Power BI and Funnel
• Strong experience it with ETL pipelines and data infrastructure (MSSQL, SSIS, Azure, DAX)
• Experience with DevOps and Coding languages (Azure DevOps, Git, Python, Powershell)
• Proven experience with statistical modelling (ie XGBoost)
• Understanding of advertising and marketing metrics is desirable
• Advanced Excel skills
• Self starter
• Curious and enthusiastic
• Ability to motivate others
• Interest in the arts is desirable

• 25 days holiday rising to 30 days holiday
• Flexible / Hybrid working
• Company pension scheme
• Private health insurance after 3 years
• Medicash
• Cognitive behavioural therapy
• Ability to purchase additional annual leave
• Bonus scheme
• Enhanced Maternity and Paternity package
• Life Assurance
• Income protection
• Season ticket Loan
• Cycle2Work Scheme
• Complimentary theatre/entertainment tickets