Welcome to Whataburger Careers!
Our Flavor — Why Whataburger
Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference.
Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection.
Your Recipe for Impact — What You’ll Do
As a Consumer Insights Specialist, you'll turn consumer, category, and market intelligence into meaningful business recommendations that help shape menu innovation, marketing strategies, promotional effectiveness, and operational decisions. By uncovering what matters most to our customers, you'll help drive business performance and enhance the Whataburger experience. In this role, you'll embody our values by Making a Difference through actionable insights that influence key decisions, Serving with Heart by championing the voice of the customer, Winning as One through close collaboration with cross-functional partners, and Moving Forward Boldly by leveraging data and research to identify emerging opportunities and fuel continuous growth.
Day-to-Day Ingredients — Responsibilities
As a Consumer Insights Specialist, you will:
- Lead qualitative and quantitative research projects from design through reporting
- Translate business challenges into clear research objectives and learning plans
- Design surveys, discussion guides, and other research methodologies
- Analyze consumer, category, competitive, and market data
- Identify trends, opportunities, and emerging consumer behaviors
- Synthesize complex findings into actionable business insights
- Develop compelling presentations and recommendations for stakeholders
- Partner with Marketing, Operations, Finance, and R&D teams to address business needs
- Manage research timelines, vendors, deliverables, and communications
- Ensure research quality, data integrity, and methodological rigor
- Support strategic decision-making with consumer-centric recommendations
- Monitor industry trends and competitive activity to inform business strategies
The Sauce — Pay & Perks
As a Consumer Insights Specialist, you will receive:
- Competitive Weekly Pay
- Bonus Program
- 5 weeks of PTO Starting on Day One
- Flex Weeks
- Paid Corporate Holidays
- Paid Parental Leave
- 401(k) match $1/$1 up to 4%
- Competitive Medical, Dental, and Vision Benefits
- Short-term and Long-term Disability Benefits
- Opportunities for Career Development and Growth
- Whataburger Family Foundation - Scholarship Program (dependents also eligible) and Hardship Grant Assistance
- Discounted Meals for You and a Guest
- Cell Phone Service Discounts
- Computer & Software Discounts
- Fitness / Gym Discounts
- Awards and recognition for all you do
- Retirement Celebration Program
What You Bring to the Table — Required Experience
As a Consumer Insights Specialist, you must have:
- Bachelor's degree or equivalent work experience
- 2+ years of experience in consumer insights, market research, analytics, or a related field
- Experience conducting qualitative and quantitative research
- Proficiency in survey design and research methodologies
- Strong analytical and data interpretation skills
- Experience translating research findings into business recommendations
- Advanced presentation and storytelling skills
- Strong project management and organizational abilities
- Ability to manage multiple priorities in a fast-paced environment
- Excellent written, verbal, and interpersonal communication skills
- Proficiency with Microsoft Office applications, especially PowerPoint and Excel
Extra Toppings — Desired Experience
As a Consumer Insights Specialist, we prefer you to have:
- Experience supporting consumer-facing, retail, restaurant, QSR, or hospitality brands
- Familiarity with syndicated research and market intelligence platforms
- Experience working with consumer segmentation and brand health studies
- Working knowledge of statistical analysis techniques
- Experience partnering with cross-functional business teams
- Curiosity for consumer behavior, marketplace trends, and emerging insights
- Ability to transform data into clear, persuasive business stories
- Experience managing external research suppliers and agencies
Where & How You’ll Work
This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays. In this role, you’ll have strong collaboration with leadership, across cross-functional teams, and with external partners to align capabilities with restaurant realities. The work environment is fast‑paced and requires sound judgment, strategic thinking, and strong collaboration skills. Full‑time availability is required, with occasional extended hours based on business needs, along with occasional travel to properties, project sites, and external meetings. Candidates must reside within commuting distance of the San Antonio Home Office.
Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.
*Eligibility rules may apply to specific benefits
300 Concord Plaza Dr San Antonio TX 78216-6903Skills Required
- Bachelor's degree in Statistics, Mathematics, Economics, Finance, Data Analytics, or a related quantitative field, or equivalent work experience
- Experience analyzing complex datasets and translating results into business recommendations
- Experience writing and optimizing SQL queries
- Experience with reporting, analytics, and data visualization tools
- Strong analytical, critical-thinking, and problem-solving skills
- Ability to communicate complex findings to technical and non-technical audiences
- Experience managing multiple projects and competing priorities
- Strong stakeholder partnership and collaboration skills
- Proficiency with Microsoft Excel, PowerPoint, and other business productivity tools
- Advanced degree in a quantitative discipline
- Experience with Power BI, Tableau, or similar visualization tools
- Experience with data modeling, ETL processes, and data warehousing
- Experience with Python, R, or other analytics programming languages
- Experience with machine learning or predictive analytics techniques
- Experience with web, digital, or customer analytics
- Experience building automated reporting solutions
- Experience supporting enterprise-scale analytics initiatives
- Restaurant, retail, hospitality, or consumer-facing industry experience
- Knowledge of cloud-based data and analytics platforms
Whataburger Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Whataburger and has not been reviewed or approved by Whataburger.
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Healthcare Strength — Healthcare coverage is positioned as robust, with multiple medical options, dental and vision, telehealth access, and added mental-health and chronic-condition programs. The package also includes disability options and an Employee Assistance Program with counseling support.
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Retirement Support — Retirement support includes access to a 401(k) with an employer match and potential profit-sharing, with eligibility tied to service requirements. This creates a tangible long-term savings component beyond hourly wages.
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Career-Linked Recognition & Rewards — Career upside is emphasized through performance incentives and a management track that can reach materially higher total compensation, including six-figure potential at the Operating Partner level. Scholarships, education assistance, and prize-based programs add non-wage recognition tied to participation and development.
Whataburger Insights
What We Do
On Aug. 8, 1950, an adventurous and determined entrepreneur named Harmon Dobson opened up the world’s first Whataburger on Ayers Street in Corpus Christi, Texas. He had a simple goal: to serve a burger so big it took two hands to hold and so good that after one bite customers would say, “What a burger!” He succeeded on both counts and turned that one little burger stand into a legend loved throughout Texas and the South. Today, each and every Whataburger is made to order, right when it’s ordered. And they’re still made with 100 percent pure, never-frozen beef and served on a big toasted five-inch bun with all “the extras” to suit your taste. Grilled jalapeños, extra bacon, three slices of cheese, no tomatoes, extra pickles? No problem. Your Whataburger will be made just like you like it, 24 hours a day, seven days a week. Whataburger’s following has grown exponentially in its more than 75-year history, thanks to a number of features, including its famous burgers and growing list of menu items, its iconic orange-and-white-striped restaurants and its famous Fancy Ketchup. Whataburger is more than a burger chain. It’s a place that feels like home to more than 51,000 employees, called Family Members, and millions of customers. It’s a brand built on pride, care and love. It’s a place people count on in their communities. It’s a place where goodness lives. So now with more than 1,100 Whataburger restaurants across 16 states stretching from Las Vegas to the Carolinas, road-trippers and hometown folks alike continue gathering under the big orange-and-white roofs for fresh, made-to-order burgers and friendly service.
