A. Business Strategy & P&L Management
Develop and execute the overall business strategy for the Chimneys and Hobs category.
Take complete ownership of the category's Profit & Loss (P&L), revenue, margins and profitability.
Define short-term and long-term business plans, growth strategies and annual operating plans.
Identify new business opportunities, market segments and growth avenues.
Drive market share expansion and strengthen the company's competitive positioning.
Monitor business performance against revenue, profitability and growth targets.
B. Sales & Business Development
Lead overall sales and business development activities across general trade, modern trade, large-format retail and other relevant channels.
Drive expansion of the dealer, distributor and retail network across domestic markets.
Build strong relationships with distributors, dealers, channel partners, architects, interior designers and kitchen solution providers.
Develop strategies to improve secondary sales, product penetration and market coverage.
Drive achievement of sales targets through regional and national sales teams.
Identify opportunities for institutional, project and B2B business.
C. Product Portfolio & New Product Development
Drive product portfolio strategy for kitchen chimneys and hobs.
Identify emerging market trends, consumer preferences and competitor offerings.
Work closely with R&D and NPD teams for new product launches and product innovation.
Define product specifications, pricing, positioning and feature requirements based on market needs.
Ensure the product portfolio remains competitive across different price segments.
Drive product differentiation through technology, design, features and performance.
D. Marketing & Brand Management
Develop category-specific marketing and brand-building strategies.
Drive product positioning, promotional campaigns and go-to-market strategies.
Work with marketing teams on digital campaigns, retail visibility and brand communication.
Develop strategies to improve brand awareness, customer engagement and product consideration.
Monitor competitor activities, pricing strategies and market trends.
E. Distribution & Channel Management
Strengthen the company's distribution network and channel ecosystem.
Develop and implement channel strategies to improve market reach and product availability.
Manage relationships with key distributors, dealers and retail partners.
Drive channel profitability, inventory management and sales productivity.
Identify new markets and appoint channel partners for business expansion.
F. Cross-functional Leadership
Work closely with Manufacturing, NPD, R&D, Quality, Procurement, Supply Chain and Finance teams.
Ensure alignment between market requirements and product development initiatives.
Coordinate with manufacturing teams to ensure product availability and delivery commitments.
Monitor product quality, customer feedback, warranty costs and after-sales service performance.
Drive improvements in product reliability and customer satisfaction.
G. Team Leadership
Lead and develop the overall business team, including Sales, Marketing, Product Management and Category Management.
Establish performance targets and KPIs for regional and functional teams.
Build a strong performance-oriented culture.
Develop leadership capabilities and succession planning within the business.
What We Do
XpertReach is an executive search and recruitment platform that helps startups, MSMEs, investment funds, family offices, and large corporations secure senior and leadership talent. Its services include executive search, interim and advisory placements, contract hiring, freelance consultants, and project-based staffing. The company uses a technology platform and global search capabilities to support critical talent requirements across sectors including financial services, manufacturing, education, retail, and professional services.
