The Finance team is seeking a Business Finance (FP&A) Manager to act as the P&L owner for Wattpad's overall business - driving improvements in business efficiency and profitability across the organization. Rather than pursuing simple cost reduction, this role champions ROI-driven decision making, evaluating all spend and investments based on the value they return to the business.
The Manager will lead P&L management and financial modeling aligned with the Annual Operating Plan (AOP) and company strategy. A core mandate of this role is budget ownership and cost/efficiency management of company-wide spend - including hosting fees, all software and tools, cloud services, and security-related tools - as well as Marketing, Content, and Paid Content subscription spend, where the role is expected to strengthen cost efficiency and ROI. The role is also expected to actively leverage Google Workspace (GWS) and Claude AI to enhance the speed, depth, and productivity of financial planning and analysis.
What You'll Do:
Own the Wattpad P&L end-to-end - identify business inefficiencies and drive profitability-improvement initiatives with an ROI-first mindset, not simple cost cutting.
Lead the Annual Operating Plan (AOP) and strategic planning processes in partnership with the broader team, building and maintaining P&L forecasts and financial models that translate strategy into measurable financial outcomes.
Own budget management, cost control, and efficiency for all technology spend, including hosting fees, software and tools, cloud services, and security-related tools - monitor, analyze, and optimize company-wide usage and spend, partnering with Engineering, IT, Security, and vendors to align capacity and cost with business needs.
Drive cost efficiency and ROI improvement for Marketing, Content, and Paid Content subscription spend - analyze marketing campaign performance, content investment returns, and subscription monetization, partnering with Marketing and Content teams to maximize the return on every dollar spent.
Evaluate investments, initiatives, and vendor contracts on an ROI basis - build business cases and conduct post-investment reviews to guide resource allocation.
Act as a trusted finance business partner to leaders across Wattpad, delivering actionable insights on revenue, cost drivers, and margin improvement.
Actively leverage Google Workspace (GWS) and Claude AI to automate reporting, accelerate analysis, and enhance financial modeling and planning productivity.
Provide ad hoc financial analysis and decision support to Corporate Finance and leadership as needed.
Required Qualifications:
Minimum of 5 years’ FP&A, business finance, or corporate finance experience, including hands-on P&L management, budgeting/forecasting, and financial modeling.
Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and Google Workspace (GWS); demonstrated interest in applying AI tools such as Claude AI to finance workflows.
Excellent communication and collaboration skills, with the ability to influence stakeholders across functions and levels.
Ability to work under tight deadlines with a high level of accuracy.
Solid understanding of P&L structure, ROI analysis, and budget/cost management across hosting fees, software, tools, cloud, and security-related tool spend.
Bachelor’s degree in Finance, Accounting, Business, or a related field.
Nice To Haves:
Experience optimizing SaaS/software, server, and cloud/hosting costs, including usage analysis and vendor negotiations.
Prior exposure to AOP/strategic planning cycles and business partnering with non-finance teams (Engineering, IT, Product, Marketing, Content).
Experience analyzing marketing ROI, content investment returns, or subscription-based (paid content) business models.
Korean/English bilingual proficiency.
MBA, MS in Finance, or CPA designation.
Strong attention to detail with a proactive, problem-solving mindset.
Ability to adapt quickly and add value in a fast-paced team environment.
Skills Required
- Minimum 5 years FP&A, business finance, or corporate finance experience including P&L management, budgeting/forecasting, and financial modeling
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
- Proficiency in Google Workspace (GWS)
- Demonstrated interest in applying AI tools such as Claude AI to finance workflows
- Excellent communication and collaboration skills with ability to influence stakeholders
- Ability to work under tight deadlines with a high level of accuracy
- Solid understanding of P&L structure, ROI analysis, and budget/cost management across hosting, software, cloud, and security tool spend
- Bachelor's degree in Finance, Accounting, Business, or related field
- Experience optimizing SaaS/software, server, and cloud/hosting costs including usage analysis and vendor negotiations
- Prior exposure to AOP/strategic planning cycles and business partnering with Engineering, IT, Product, Marketing, Content
- Experience analyzing marketing ROI, content investment returns, or subscription-based business models
- Korean/English bilingual proficiency
- MBA, MS in Finance, or CPA designation
- Strong attention to detail with a proactive, problem-solving mindset
- Ability to adapt quickly and add value in a fast-paced team environment
What We Do
Wattpad. Where Stories Live. Wattpad’s vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 90 million people who spend over 23 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Partnerships offers a full suite of advertising products to help brands build deep engagement with Gen Z consumers. The company is proudly based in Toronto, Canada.
