Business Director – Social Commerce (Germany)

Who we are
We’re GoSpooky: the ones who get all things social. A global agency made for the social era. We grow brands through content, community and commerce, keeping them at the forefront of culture. Social isn’t just first, it’s the foundation.

From creatives and commerce specialists to game designers and data analysts, we cover the full social spectrum. If it shapes internet culture, we’re on it, making fast, bold and relevant work that actually gets shared.

From TikToks that breaks the for you page, to creator stories built with real community insights, all the way to TikTok Shop, social affiliates and live social shopping that convert in real time.

As official partners of Instagram and Snapchat and partners and social affiliates of TikTok (Shop), we work with brands like KLM, JBL, Samsung, Prime Video and HEMA. Driven by bold ambition, endless creativity and authentic people, our teams think ahead, react fast and keep brands culturally relevant. Whether it’s live social shopping, creator management, social-first campaigns or turning a trend into a brand moment.

We’re always looking for fresh energy: people who bring new perspectives, challenge the norm and help us and our clients evolve. If you love shaking up social, thinking big and moving fast, you’ll fit right in.

The Role

As a Business Director – Social Commerce (Germany), you will lead GoSpooky’s commercial expansion into the German market and help establish us as a leading social commerce partner for brands in DACH. This is a founding commercial role where you’ll build the German client portfolio from the ground up, identify opportunities in the rapidly growing social commerce landscape, and bring brands into the world of TikTok Shop, creator-driven commerce, and live social shopping.

You’ll be the face of GoSpooky in Germany, building strong relationships with brands and platform partners while translating market opportunities into sustainable client partnerships. This role reports directly to Tim (Founder) and works closely with our Social Commerce Lead, the commercial team, and cross-functional teams in our Amsterdam HQ to deliver impactful social commerce programs.

Initially, this role is an individual contributor position with strong ownership, with the opportunity to help shape and grow the German team as the market scales.

Please note that this is a Hybrid role based in Germany with regular visits to Amsterdam HQ, Based in Amsterdam and travelling also possible. 

What you’ll do

• Build and own the German sales pipeline end-to-end, identifying, pitching, and closing brands for social commerce partnerships
• Establish and nurture strong platform relationships, especially with TikTok’s DACH team and other relevant social commerce partners
• Lead GoSpooky’s commercial market entry in Germany, shaping the go-to-market strategy and positioning the agency locally
• Identify and qualify high-potential DTC and mid-market brands, ensuring strong commercial fit and successful long-term partnerships
• Collaborate with teams in Amsterdam across strategy, operations, paid social, and creative to deliver best-in-class social commerce programs
• Contribute to the development of the German team, providing input on hiring and shaping the local structure as the market grows
• Provide market insights and strategic input to help evolve GoSpooky’s social commerce playbooks across Europe

What we’re looking for

• 5-8+ years of experience in e-commerce, social commerce, digital marketing, or marketplace/platform sales
• A proven business development track record, ideally building a pipeline and closing deals in the German market
• Strong understanding of social commerce ecosystems, including TikTok Shop, creator partnerships, affiliate commerce, or DTC marketplaces
• Experience managing senior stakeholders and platform partnerships (e.g., TikTok, Meta, or other commerce platforms)
• An entrepreneurial mindset, comfortable building new initiatives from scratch and thriving in ambiguous, early-stage environments
• Native German language skills and fluent English
• A results-driven commercial mindset, with familiarity with performance metrics such as GMV, ROAS, and conversion rates

What’s in it for you?

• Flexible holiday policy for a proper recharge
• Commuting allowance
• Remote working possibilities in agreement with your team
• A MacBook for peak productivity
• Training opportunities to develop your skills and grow with us
• Healthy communal lunches to keep you fueled
• Fun events to connect, recharge, and bond as a team
• Phone allowance of up to €25/month (depending on your role)
• Unlimited mental health support via OpenUp
• A pension plan where you contribute a percentage of your salary
• Gift card and birthday wishes every year
• Dutch classes for international team members

Apply for the job
So, do you want to join our team? We’d love to hear from you!   Please note: a valid EU work permit is required for this role.

GoSpooky is an equal-opportunity employer. Our hiring decisions are based on objective measures and we will not discriminate against any aspect of your identity. We believe that a diverse team is crucial to our collective success and value an inclusive culture where everyone can make their impact and bring their true unique selves to work.