Business Director - NYC

NewGen US - Business Director 

Location: NYC office

Hybrid - Tuesday, Wednesday and Thursday in office. 

At NewGen, we’re a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London (UK), Manchester (UK), and New York (USA). We partner with leading brands to shape culture, tell stories that matter, and harness the power of social first creative and creators to drive meaningful impact. As a fast-growing agency with a collaborative, ambitious spirit, we bring together data, strategy, creativity, and innovation to deliver work that actually cuts through, connects and creates conversation.

Founded by our 30-under-30 co-founders, NewGen is an independent agency working with some of the world’s biggest brands. Privately owned and built to challenge the big networks and stale-traditional agencies, we move fast, live social, and know that our fresh ideas can compete with anyone. In fact, we know it’s the only way to deliver work consumers care about.

Our work is trusted by some of the world’s biggest brands, including Pepsi, Samsung, Amazon, SEGA, and CashApp. Just as importantly, we’re the agency of choice for leading creators shaping culture today — from KSI and Amelia Dimoldenberg to PewDiePie. When the people driving conversations and influencing audiences trust us, it’s no surprise that the world’s most ambitious brands do too.

Want to join the team, here are our non-negotiables.

• Energy – Get involved, be heard, and contribute. This isn’t the place for an easy ride — we want people who bring energy and ideas.
• Quality – Quality comes first. If it doesn’t feel right, speak up. Everything we create should push boundaries and break new ground.
• Collaboration – We win as a team. No egos, no judgment — just support, collaboration, and collective success.
• Creativity – We thrive on fresh thinking. New ideas and bold approaches are what keep us moving forward.

• Partnership – Be a great partner to our clients. Everything we do should deliver on their objectives and create a positive, collaborative experience. This is paramount. 
  

What’s it like in the New York office?

Life in our New York office is all about start-up energy with the backing of a global agency. Based in the heart of Flatiron, we’re a close-knit team building something special and looking for people who want to grow with us. We value curiosity and a deep understanding of the social landscape, and we’re excited by people who want to help shape our journey. We work in a hybrid way, with a minimum of three days a week in the office to keep collaboration and creativity at the core of what we do.

The Role

We’re looking for an accomplished Business Director who can combine strategic vision with hands-on leadership. Someone who thrives in fast-moving environments, brings energy and clarity to their team, and knows how to build lasting client partnerships. You’ll balance creativity with commercial focus — guiding your team to deliver brilliant, socially-led work while keeping a sharp eye on growth and profitability. Above all, we want someone who can act as a trusted advisor to clients, a motivating leader to their team, and a driving force in helping NewGen challenge the big networks.

As a Business Director at NewGen, you will:

• Lead and inspire your team – Manage and mentor a growing account team, fostering a collaborative, high-performance culture where everyone feels supported and empowered to do their best work.
• Drive client success – Act as the senior point of contact, building strong, long-term relationships and becoming a trusted partner who understands their business, challenges, and goals.
• Own commercial responsibility – Oversee account profitability and growth, identifying opportunities to expand relationships while ensuring projects are delivered on time, on budget, and to the highest standard.
• Deliver strategic thinking – Guide the development of innovative, socially-led campaigns and activations that push creative boundaries while delivering measurable impact.
• Champion collaboration – Work closely with internal teams across creative, strategy, and production to ensure seamless delivery and a consistently excellent client experience.
• Shape the future of the agency – Play a key role in driving NewGen’s ambition to challenge the big networks by bringing entrepreneurial energy, fresh thinking, and a commitment to doing things differently.

Social first x brand impact 

Being socially native is at the heart of everything we do at NewGen. We’re not an advertising agency — we live and breathe culture, constantly plugged into the trends, conversations, and creators that are shaping the world. To succeed here, you need a deep understanding of the creator landscape, an instinct for what resonates online, and the ability to translate trends and cultural insight into work that feels authentic, bold, and social-first. This mindset allows us to create campaigns that don’t just reach audiences, but actively engage and inspire them.

It’s ok to be ‘chronically online’. 

These aren’t mandatories, but we’d love you to have: 

• 10+ years experience managing large accounts or global clients
• Deep knowledge of social media trends, platforms, and creator culture

• Experience in managing multiple, large client portfolios and teams
• Proven track record of winning new business or pitching creative campaigns
• Strong network within the social and creator space

• Knowledge of the gaming industry and its creators is a plus, reflecting our heritage and strength in this space
• Experience working in fast-paced, agency environments
• Ability to translate creative ideas into measurable business results
• Familiarity with influencer marketing and content strategy
• Exceptional presentation and communication skills
• Comfortable using project management tools
• Experience mentoring or developing junior team members

Benefits package:

• Highly competitive 30 Days Holiday (not including Federal Holidays, but inclusive of below 'Reset Policy')
• Reset policy – Up to 10 additional non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time)
  
• Birthday leave – An additional paid day off on your birthday
• Office closure during holiday period in December – sits outside of vacation days
• Holiday shutdown – Company-wide closure at year-end; some annual leave may be reserved to cover the period, though the Company may also grant discretionary additional paid leave
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development

Salary range: $145,000-$175,000