Business Development Specialist (BOG)

Posted 10 Days Ago
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Bogotá, Bogotá, D.C., COL
In-Office
Entry level
eCommerce • Information Technology • Professional Services • Consulting
The Role
Conduct strategic account research, personalized outbound prospecting, cold calling, email and LinkedIn outreach, lead qualification, and pipeline management. Maintain accurate records in HubSpot, identify buying signals, generate qualified sales opportunities, and collaborate with Sales and Marketing to improve targeting, messaging, and outreach performance.
Summary Generated by Built In

Position Overview:

Horatio is looking for a driven, resourceful, and strategic Business Development Representative (BDR) with a strong hunter mentality to help grow our outbound sales pipeline. Reporting directly to the Senior Business Development Manager, you’ll play a key role in building our outbound sales motion through strategic account research, personalized prospecting, and effective opportunity qualification. 

 

Key Responsibilities:

  1. Strategic Account Research: Identify and prioritize high-potential accounts aligned with Horatio’s ideal customer profile (ICP). Research company operations, growth initiatives, business challenges, and key decision-makers to uncover opportunities. 
  2. Outbound Prospecting: Execute targeted, multichannel outreach through cold calling, email, and LinkedIn. Develop personalized messaging that connects business challenges with Horatio’s value proposition. 
  3. Opportunity Identification: Leverage buying signals, hiring trends, company news, and market intelligence to identify timely opportunities and develop relevant outreach strategies.
  4. Lead Qualification: Conduct meaningful conversations to understand prospect needs, assess fit, and generate qualified sales opportunities. 
  5. Pipeline Management: Maintain accurate prospect and activity records in HubSpot, manage follow-ups, and consistently work toward qualified meeting pipeline generation targets. 
  6. Collaboration and Optimization: Partner with Sales and Marketing to refine targeting, messaging, and outreach strategies. Continuously test new approaches and share insights to improve results. 
 

Required Skills/Abilities: 

  • Advanced, near-native English proficiency.
  • Excellent communication and interpersonal skills.
  • Strong organizational and time management abilities.
  • Proficiency in CRM software. Experience with CRM, prospecting  and engagement tools; HubSpot is preferred.
  • Results-driven with a passion for exceeding targets and goals.
 

Education and Experience:

  • Experience: Proven experience in outbound sales or business development roles.
  • Bachelor's degree in Business or a related field is preferred.

Skills Required

  • Advanced, near-native English proficiency
  • Excellent communication and interpersonal skills
  • Strong organizational and time management abilities
  • Proficiency in CRM software and prospecting and engagement tools
  • Experience with HubSpot preferred
  • Results-driven with a passion for exceeding targets and goals
  • Proven experience in outbound sales or business development roles
  • Bachelor's degree in Business or a related field
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The Company
HQ: New York, NY
1,165 Employees
Year Founded: 2018

What We Do

Horatio is a tech-enabled customer support outsourcing firm providing customer experience services, including customer service, back office support, and tech support, to help brands scale without compromising quality.

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