Business Development Representative

Reports to: Senior Vice President of Client Development

Classification: Full-Time, Salaried Exempt

Location: Remote (U.S.)

enrollmentFUEL is a comprehensive higher education Strategic Enrollment Management (SEM) solutions provider. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help our client-partners meet their enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.

The Business Development Representative (BDR) is responsible for generating top-of-funnel activity through proactive outreach and lead qualification. This role focuses on initiating conversations with prospective institutional partners, executing strategic outreach plans, and scheduling qualified discovery meetings for senior sales leadership. The BDR plays a critical role in building pipeline momentum and supporting enrollmentFUEL’s client development efforts. This position works closely with sales and marketing teams to align targeting, messaging, and outreach strategies.

• Consistently meet or exceed outreach and meeting-setting metrics
• Generate a steady pipeline of qualified discovery meetings
• Advance prospective institutions through the early stages of the client development pyramid
• Accurately represent enrollmentFUEL’s mission, services, and value proposition
• Maintain clean, reliable CRM data and activity tracking
• Support annual client development goals established by leadership
• Execute outbound outreach to prospective client-partners via phone, email, LinkedIn, and other approved channels
• Meet weekly and monthly activity metrics, including messages sent, calls made, and meetings scheduled
• Research prospective institutions to personalize outreach and align messaging with institutional priorities
• Qualify leads based on defined criteria and schedule discovery meetings for senior sales leaders
• Maintain accurate and timely notes, activity tracking, and task completion within the enrollmentFUEL CRM
• Collaborate with Marketing to align outreach campaigns, messaging, and lead-generation strategies
• Monitor response rates and engagement trends and suggest refinements to outreach approaches
• Represent enrollmentFUEL professionally in all communications and interactions
• Participate in weekly Sales meetings prepared to review activity, outcomes, and pipeline contribution
• Assist with research related to conferences, directories, RFP sources, and targeted prospect lists
• Support Client Development leadership with special projects aimed at increasing pipeline and visibility
• Represent enrollmentFUEL in a represent enrollmentFUEL in all work-related activities 
• Accurately reflect and portray the mission and core values of enrollmentFUEL
• Other duties as assigned

Periodic travel may be required; up to 4x per year

• 1 to 3 years of experience in sales, business development, or outreach-focused roles
• Strong written and verbal communication skills
• Comfort with proactive, metrics-driven outreach
• High level of organization and attention to detail
• Experience using CRM systems and sales productivity tools
• Curiosity and coachability, with interest in higher education enrollment strategy
• Bachelor’s degree preferred

enrollmentFUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type as protected by federal, state, or local laws.