We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
This isn’t your typical BDR role — and that’s the point. You operate as an extension of our CEO and leadership team, showing up in-market with their voice, perspective, and credibility. Your day is focused on building real relationships with high-value ICP accounts, not blasting templates or chasing empty meetings.
You’ll spend time crafting highly personalized outreach across LinkedIn and email, managing executive LinkedIn profiles, and creating thoughtful touchpoints that actually resonate with senior leaders. You’ll invite the right people to our events and podcast, follow up with intention before and after key moments, and keep momentum moving forward. You pay close attention to what’s working (and what’s not), adjust quickly, and stay locked in on the metrics that matter. If you love the hunt, trust your judgment, and know how to show up as a peer — not a salesperson — you’ll thrive here.
Responsibilities:
- Executive & LinkedIn‑Led Outreach
- Act on behalf of the CEO/Founder and Chief Growth Officer to manage LinkedIn presence and outbound communication
- Identify and connect with ICP‑fit executives using thoughtful, human messaging aligned to each leader’s voice
- Send high‑quality connection requests and direct messages that drive conversation—not spam
- Account‑Based Prospecting & Relationship Building
- Research and prioritize target accounts and decision‑makers
- Build and nurture relationships over time through consistent, relevant touchpoints
- Decide when LinkedIn vs. email is the best channel, and adapt based on response performance
- Podcast Guest Sourcing
- Collaborate with the podcast coordinator to identify and recruit senior leaders who are strong fits for our podcast
- Conduct outreach, follow‑ups, and coordination to help fill and maintain a full podcast calendar
- Build long‑term relationships with past and future guests
- Event Outreach & Follow‑Up
- Support pre‑event outreach by inviting target accounts and key contacts to events
- Coordinate and manage gifting strategies before events to drive attendance and reciprocity
- Conduct thoughtful post‑event follow‑up, including gifting and prioritization of best follow‑up targets
- Performance‑Driven Execution
- Own weekly and monthly outreach KPIs, including:
- Connection requests sent
- Acceptance rates (target ~60%+)
- Response rates
- Meetings, conversations, and podcast bookings influenced
- Track results, analyze what’s working, and continuously refine outreach strategy
- Own weekly and monthly outreach KPIs, including:
- CRM, Data & List Hygiene Management
- Own the integrity and organization of prospect and account data across systems (Salesforce, HubSpot, LinkedIn Sales Navigator, Mailchimp, etc.)
- Maintain clean, accurate, and up-to-date prospect and account lists
- Ensure contacts are properly tagged, segmented, and assigned
- Keep LinkedIn activity, email outreach, and CRM records aligned
- De-duplicate records and prevent list decay
- Sync outreach lists with event attendance, podcast guests, MQLs, and ABM targets
- Monitor data gaps and proactively correct inconsistencies
- Employ AI technologies to enhance and optimize business processes.
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
Role Requirements:
- Strong English fluency, both spoken and written (this is non‑negotiable)
- Experience in B2B outbound, business development, or growth‑focused outreach
- Exceptional written communication skills with the ability to mirror tone and voice
- Comfort operating autonomously and making judgment calls without scripts
- Highly goal‑oriented with a competitive, self‑motivated mindset
- Strong research skills and attention to detail
- Experience using LinkedIn Sales Navigator and CRM tools
- Intellectually curious with a strong desire to learn
- Knowledge of sales CRM tools and marketing automation software (Salesforce, LinkedIn Sales Navigator, ZoomInfo, Apollo)
Key Performance Indicators (KPIs)
- 100 x weekly connection requests sent per SME account
- LinkedIn connection acceptance rate (target ~60%+)
- 2 Podcast guests sourced and booked/monthly
- Post-event LinkedIn connection and follow-up qualified candidates within 24 hours for top-priority leads
- LinkedIn connection sent within 24hrs for MQLs
Most Important Things (MITs)
- Represent executive voices accurately, thoughtfully, and consistently
- Balance quality, relevance, and volume
- Choose the right channel and adapt outreach based on performance
- Timely follow-through before and after key moments (events, podcasts, lead conversations)
- Continuously test, learn, and improve outreach effectiveness
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
Top Skills
What We Do
Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all" marketing approach and deliver customized solutions with measurable results.
Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience.
Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services.
We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way.
One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.
