Business Development Representative

ABOUT WORKSTAND:

Workstand provides commerce software, marketing services, and data solutions to help independent bicycle retailers and suppliers achieve profitable growth. Workstand isn’t your typical software company or your typical bike industry company. We are a privately owned small business serving an important niche, striving for mutual success and sustainability for every retailer and supplier in the cycling industry.

Workstand has been voted one of Outside Magazine's Best Places to Work for six years. We offer fully remote work with an engaging culture, compelling work, and strategic clarity. All clients are in the bicycle industry, so work days are fun and interesting. We support one another and achieve our goals as a team. Each person, at every level, has an impact.

Total Rewards and Perks include; fully remote work environment, flexible scheduling, comprehensive medical, dental, and vision packages for employees and eligible family members, 401(k) plan with employer match, paid volunteering, paid professional development, and discounts on products, bikes, and gear. We offer an accrued PTO program of 14 days in your first year as well as sick time and ten paid holidays. Employees are eligible for bonuses.

JOB PURPOSE:

The Business Development Representative (BDR) is responsible for generating qualified pipelines for Workstand’s hosted website platform, marketing agency services, and brand/supplier programs through primarily outbound outreach. This role also supports client retention and revenue growth by identifying upsell opportunities and strengthening merchant relationships. 

This is an entry-level sales role designed for individuals eager to grow in a structured, performance-driven sales environment.

REPORTING STRUCTURE:

This position is a part of the Sales Department and reports to the Sales Manager. This position has no direct reports and is a remote position.

JOB FUNCTIONS:

• Build and manage a pipeline to cultivate closable referrals to Account Executives.
• Conduct outreach via phone, email, video, and other engagement tools to connect with prospective merchants.Updated 02.24.2026
• Maintain accurate, up-to-date CRM records documenting activity, merchant details, and pipeline status.
• Represent Workstand at industry events, including booth staffing, education sessions, networking, and setup/teardown.
• Accomplish organizational goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
• Consistently share market feedback and merchant insights with Sales, Product, and leadership teams.
• Submit product feedback, feature requests, and merchant insights through established internal systems (e.g., JIRA, playbooks).

This is not a comprehensive list of possible responsibilities, tasks, and duties. There are a variety of other duties that will need to be completed on an as needed basis.

QUALIFICATIONS:

• Professional experience in sales or a customer-facing role
• Curious, adaptable, proactive, and resilient - enjoys solving the puzzle every day
• Strong communication skills (verbal, video, written) with confidence engaging new prospects
• Passionate about customer service
• Familiarity with CRM and sales engagement tools is preferred (HubSpot, Salesforce)
• Familiarity with specialty retail (bike shops, outdoor, music, snow sports, etc.) is a plus
• Organized and proficient at managing overlapping projects in a fast-paced environment
• Ability to understand, interpret, and implement all feedback effectively
• Self-motivated with a positive attitude toward work

Limited domestic travel may be a requirement.