Health-E Commerce is the leading online marketplace for FSA- and HSA-eligible products, serving over 50 million consumers annually. The company partners with more than 300 Third Party Administrators (TPAs) to enhance engagement, education, and awareness of FSA & HSA plans. Through close collaboration with TPAs and Benefit Administrators, Health-E Commerce strives to maximize the value and understanding of these financial health benefits for consumers.
About the Role:To further tap into this substantial opportunity, Health-E Commerce is seeking to hire a Business Development Representative (BDR). The primary responsibility of the BDR is to build an outbound pipeline, generate qualified meetings, and accelerate the acquisition of new partners. This role is essential to the company’s strategy for TPA partner growth, focusing on consistent top-of-funnel activity and allowing the Account Executive (AE) to concentrate on presenting, negotiating, and closing new contracts.
Specific responsibilities:Prospecting & Research
- Identify, research, and verify contacts across approximately 300 TPA prospects.
- Maintain and enrich CRM data to ensure accuracy and completeness.
- Determine decision-makers in Marketing, Client Experience, Operations, and Executive roles.
Outbound Outreach & Lead Generation
- Conduct personalized outreach through email, phone, and LinkedIn.
- Customize outreach messaging to address each TPA’s specific needs and competitive context.
- Record outreach activities and engagement details in the CRM system.
- Consistently generate at least five qualified meetings per week for the AE.
Qualification & Handoff
- Qualify prospects by assessing interest, fit, and readiness.
- Maintain a meeting show rate of at least 80% through structured follow-up.
- Schedule discovery and presentation meetings, providing detailed handoff notes to the AE.
Performance & Collaboration
- Work collaboratively with the AE to improve targeting, messaging, and outreach cadence strategies.
- Participate in weekly pipeline and performance reviews.
- Track and optimize conversion rates throughout all stages of outreach.
- Contribute to ongoing improvements in outreach scripts, templates, and workflows.
- Minimum of 1–3 years’ experience in a BDR, SDR, inside sales, or outbound lead generation role.
- Proven record of generating qualified B2B meetings.
- Strong research skills and experience in contact identification.
- Excellent written and verbal communication skills.
- Experience using CRM systems, with a preference for Salesforce or HubSpot.
- Ability to personalize outreach at scale and manage high-volume activity.
- Comfortable engaging with executive-level contacts.
Preferred Qualifications
- Experience in benefits administration, healthtech, fintech, or e-commerce.
- Familiarity with TPAs or the consumer-directed benefits ecosystem.
- Experience using LinkedIn Sales Navigator, Outreach.io, or similar sales enablement tools.
- Understanding of outbound funnel metrics and pipeline development.
Key Performance Indicators (KPIs)
- Five qualified AE meetings per week (20 per month; 60 per quarter).
- Outreach-to-meeting conversion rate of 10–12%.
- Meeting show rate of 80% or higher.
- CRM data remains accurate and up to date.
- Weekly outreach goals: 200+ emails, 40–50 calls, and 25+ LinkedIn touches.
At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location.
- Compensation: $26 - $31 Hour
- Variable Compensation: Meeting-based bounty structure and quarterly consistency bonus
- Discretionary Annual Bonus Eligibility: Up to 2.5%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
Top Skills
What We Do
Health-E Commerce is a consumer health and wellness online retailer, comprised of four brands — FSA Store, HSA Store, WellDeserved Health and Caring Mill. Since 2010, we have launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free healthcare market and helping everyday Americans and companies benefit better from workplace benefits, wellness and health spending programs.
We are passionate about helping consumers to improve their health and maximize their health savings through qualified shopping and education. Through our websites, eligibility lists, and content, we help consumers understand, manage, and use their benefits. We also advocate for the eligibility of important new product categories, such as OTC meds and feminine care, to increase the types of everyday products that are eligible.
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