Who is Litmus
Litmus is a growth-stage software company that is transforming the way companies harness the power of machine data to improve operations. Our software is enabling the next wave of digital transformation for the biggest and most innovative companies in the World – making Industrial IoT, Industry 4.0 and Edge Computing a reality. We just completed our Series B financing round, and we are looking to expand our team.
Why join the Litmus team
You want to be a part of something great
We pride ourselves on building the most talented and experienced team in the industry who knows how to win. We work hard and the results speak for themselves. We’re trusted by industry leaders like Google, Dell, Intel, Mitsubishi, Hewlett-Packard Enterprise and others as we partner to help Fortune 500 companies digitally transform.
You want to define and shape the future
At Litmus you’ll have the opportunity to influence and enable Industrial Internet of Things, the next wave of technology essential for global digitization. We’re leading the industry in machine data analytics and edge computing to feed machine learning, artificial intelligence and other applications that rapidly change the way companies operate.
You want to build and shape your career
Join a growth-stage Silicon Valley company to build and define your career path in an environment that allows you to progress rapidly. Bring your unique experience, talent and expertise and add to it by collaborating with and learning from the brightest people in the industry.
We are committed to hiring great people who are passionate about what they do and thrive on winning as a team. We welcome anyone and everyone who wishes to join the Litmus marketing team to apply and share their career experience, dreams and goals with us.
Strategic Business Development Representative (BDR)
Location: Toronto, Canada
Employment Type: Full-Time
The Role
As a Strategic Business Development Representative (BDR), you will identify and engage key manufacturing stakeholders, uncovering challenges and creating opportunities to showcase how our platform delivers operational excellence. This is a dynamic role for proactive individuals with exceptional communication skills eager to contribute to a high-growth environment.
KEY RESPONSIBILITIES
Targeted Prospecting: Identify and research potential manufacturing clients using tools like LinkedIn Sales Navigator, industry databases, and CRM software.
Strategic Outreach: Conduct tailored, multi-channel outreach campaigns (email, phone, social) to plant managers, operations leaders, and decision-makers.
Lead Qualification: Engage prospects to understand their challenges, assess fit, and schedule qualified meetings for the sales team.
Collaboration: Partner with marketing and sales to align outreach strategies with campaigns and refine messaging for manufacturing audiences.
CRM Management: Keep Salesforce or other CRM tools up-to-date with outreach activities, lead statuses, and pipeline progression.
Industry Expertise: Stay informed about manufacturing trends like smart factories, IoT, and data-driven operations to position Litmus.io as a trusted partner.
WHAT WE'RE LOOKING FOR
Experience: 2-5 years in sales, business development, or customer-facing roles; manufacturing or industrial technology experience is a strong plus.
Communication: Exceptional written and verbal communication skills in for engaging technical and operational stakeholders.
Strategic Thinking: Ability to connect manufacturing challenges with Litmus.io’s solutions effectively.
Tech-Savvy: Proficient in CRM systems (e.g., Salesforce) and sales tools (e.g., Outreach, ZoomInfo).
Resilience & Drive: Persistent, motivated, and ready to navigate long sales cycles and complex buyer journeys.
Industry Knowledge: Familiarity with manufacturing operations, Industry 4.0 concepts, and data-driven decision-making.
PREFERRED QUALIFICATIONS
Outbound prospecting or lead generation experience in manufacturing or industrial technology sectors.
Knowledge of edge computing, IoT, or industrial automation solutions.
Familiarity with sales methodologies like Challenger Sales, SPIN, or Sandler.
WHAT WE OFFER
Competitive Compensation: Attractive base salary and uncapped earning potential.
Career Growth: Fast-track opportunities for professional advancement in a high-growth company.
Learning Opportunities: Access to cutting-edge industry training, certifications, and mentorship.
Work Flexibility: Remote and hybrid options available depending on location.
HOW TO APPLY
Ready to make an impact in the manufacturing industry? Submit your resume and a brief cover letter detailing your interest in Litmus.io and how your skills align with this role.
Join Litmus.io and be part of the digital transformation reshaping manufacturing. Together, let’s unlock the power of data!
Find us at www.litmus.io
What We Do
Litmus is the only Industrial Edge Data Platform that unifies device connectivity, data intelligence and data integration in a complete Industry 4.0 solution. Rapid-to-deploy, easy-to-use and built-to-scale, Litmus is the fastest way to connect to all OT assets and put data to work at the edge and across the enterprise. Litmus technology is trusted by Google Cloud, Dell Technologies, HPE, Hitachi, Mitsubishi and other global Fortune 500 companies.
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