Business Development Representative

Apply today to join Coreforce, where your Business Development expertise makes a real impact.  

Join Our Team as a Business Development Representative

Company: Coreforce
Location: Atlanta, GA
Job Type: Full-time
Salary: $50,000 – $60,000k base salary plus commission (OTE:$80k-85k)

Company Overview:
Coreforce is an innovative technology company providing public safety organizations a comprehensive technology suite from dispatch to the courtroom. Coreforce delivers integrated technology designed to support public safety entities, regardless of organizational size. ​Our products - body cameras, in-car videos, mobile routers, and digital evidence systems- help public safety officers and first responders save lives, strengthen community trust, and enhance accountability.

Business Development Representative - Build Your Career with Purpose

Join Coreforce and use your business development skills to support innovative technology that strengthens communities.

Why You’ll Love Working Here:

• Flexible hybrid schedule
• Free chef-inspired lunch Monday-Thursday.
• 15 PTO days + floating holiday.
• Competitive benefits: medical, dental, vision, 401(k). We provide 401(k) matching per the terms of the 401(k) plan.   
• Annual bonus.
• Tuition reimbursement.
• Career growth in a fast-growing, mission-driven company.
• Collaborative, purpose-driven culture.

Responsibilities:

Strategic Outbound Prospecting and Lead Generation (70%)

• Generate new leads through cold calling or cold emailing with a focus on developing new relationships that develop into leads.
• Conduct independent research to identify, evaluate, recommend and prioritize high-value accounts based on market trends, organizational structure, and ideal customer profile alignment.
• Nurture leads that were generated by cold efforts and turning them into opportunities.  Develop and execute customized, multi-channel outreach strategies (phone, email sequences, social media, networking platforms) to engage potential clients.
• Exercise discretion in selecting which agencies, contacts, and opportunities to warrant escalation or continued nurturing.

Inbound Lead Management (30%)

• Own the development and management of a robust pipeline of Sales Qualified Leads (SQLs), ensuring each opportunity aligns with organizational revenue goals.
• Independently evaluate inbound inquiries from digital marketing, events, referrals, and campaigns.
• Assess urgency, potential impact, organizational alignment, and sales readiness using established—and evolving—qualification frameworks.
• Independently determines the prioritization of territories, agencies, and decision-makers.
• Exercises Judgement in developing outreach strategies tailored to operational challenges with the public safety and government sectors.

Consultative Qualification & Needs Analysis

• Apply a consultative approach to identify prospect challenges and operational goals.
• Use professional judgment to assess qualification criteria, including need, timing, budget, and business fit.
• Tailor product education and solution positioning based on industry and use-case complexity.
• Evaluate decision-making hierarchies within organizations to determine opportunity pathing and next steps.
• Research high value agencies to analyze procurement cycles and operational needs.
• Participate in forecasting meetings.

Cross-Functional Collaboration

• Work closely with Business Managers, Account Executives, Marketing, and internal stakeholders to ensure smooth and strategic handoffs of qualified opportunities.
• Provide continuous feedback to Marketing on messaging effectiveness, lead quality, and campaign alignment.
• Share insights with Sales and Product teams regarding prospect pain points, unmet needs, and industry trends.
• Participate in sales strategy meetings to support improvements to targeting, outreach methods, and pipeline development processes.

Systems, Reporting & Process Optimization

• Maintain comprehensive and accurate records of prospect interactions, qualification criteria, and opportunity outcomes in HubSpot CRM.
• Analyze outreach and pipeline metrics weekly to identify patterns, optimize workflows, and enhance overall conversion performance.
• Offer recommendations for improving outreach processes, messaging sequences, lead scoring criteria, and sales enablement tools.
• Support pilot testing of new strategies, tools, and campaigns, and present insights to leadership based on outcomes.  

• 1+ years of experience in B2B sales, business development, lead generation, or a customer-facing professional role is required.  Experience in public safety or GovTech is preferred.
• Knowledge of outbound prospecting practices, account-based strategies, and lead scoring methodologies is preferred.
• Demonstrated ability to take initiative and work independently while exercising mature judgment and decision-making skills. 
• Strong communication skills (written and verbal) with the ability to influence and engage decision-makers across multiple levels.
• Proven ability to exercise independent judgment, manage competing priorities, and make informed decisions in fast-paced environments.
• Strong organizational skills with meticulous attention to detail and follow-through.  Ability to perform under pressure and against tight deadlines.
• Strong customer service orientation with the ability to build relationships with prospects and internal departments.
• Experience using CRM platforms such as HubSpot or Salesforce and comfort with modern sales technology.
• Must be proficient with Microsoft Office Suite.
• Travel:  Occasional travel for team meetings, training sessions, or industry events as needed.
• Other duties as assigned.

Preferred Qualifications

• GovTech, Public Safety, Law Enforcement, Corrections, or Justice-related technology sales
• SaaS and subscription-based software sales environments

Coreforce is an equal opportunity employer committed to diversity and inclusion.