Job Description: Business Development Representative
Department: Sales
Employment Type: Full-time
Work Location: Onsite – Farmington Hills, Michigan
Job Summary:The Business Development Representative (BDR) is responsible for generating new business opportunities by identifying, contacting, and qualifying potential customers. This role supports the sales team by building a pipeline of leads through outbound outreach and strategic engagement. The BDR works closely with the Sr. Account Executive to ensure alignment with sales objectives and market strategies.
Key Responsibilities:
- Research and identify potential clients and target markets.
- Initiate outbound communication via phone, email, and social platforms to generate interest.
- Qualify leads and schedule introductory meetings for the sales team.
- Maintain detailed records of outreach activities and lead status in the CRM system.
- Collaborate with marketing and sales teams to support campaigns and improve lead conversion.
- Track and report on key performance metrics related to lead generation and engagement.
- Stay informed on industry trends, competitive landscape, and company offerings.
Preferred Qualifications:
- Bachelor’s degree in Business, Marketing, Communications, or related field.
- 1–2 years of experience in sales, business development, or customer-facing roles.
- Strong verbal and written communication skills.
- Familiarity with CRM tools (e.g., Salesforce, HubSpot).
- Ability to work independently and manage multiple tasks effectively.
- Goal-oriented with a proactive and persistent approach to outreach.
Physical Requirements:
- Ability to work onsite in a professional office setting.
- Prolonged periods of sitting and computer use.
- Occasional lifting of office materials or equipment (up to 20 lbs).
- May require occasional travel for meetings or events.
About LSPedia
Welcome to LSPedia, a global software (SaaS) leader at the forefront of traceability, compliance, and supply chain solutions, dedicated to empowering the pharmaceutical, healthcare, and food industries. As a distinguished Top 50 Michigan Company and recognized on INC's list of the fastest-growing companies in America, LSPedia stands as a beacon of innovation and excellence.
Our cutting-edge software solutions have earned the trust of major players in the pharmaceutical and healthcare sectors, including esteemed organizations such as the U.S. Department of Veterans Affairs, Cencora, Cardinal Health, Leading Pharma, Tris Pharma, Amazon, Ascension Health, and thousands more. We take pride in our commitment to delivering unparalleled traceability and compliance solutions that redefine industry standards.
At LSPedia, we are fueled by a passion for innovation and a commitment to excellence. Join our rockstar team as we continue to expand and shape the future of traceability and supply chain solutions. We are actively seeking individuals who share our vision and enthusiasm to contribute to the ongoing success of our dynamic and growing company. Together, we are driving the evolution of industries and shaping a more connected, compliant, and efficient future.
Skills Required
- Bachelor’s degree in Business, Marketing, Communications, or a related field
- 1–2 years of experience in sales, business development, or customer-facing roles
- Strong verbal and written communication skills
- Familiarity with CRM tools such as Salesforce or HubSpot
- Ability to work independently and manage multiple tasks effectively
- Goal-oriented, proactive, and persistent approach to outreach
What We Do
LSPedia provides cloud-based compliance and supply-chain software for pharmaceutical and healthcare organizations. Its OneScan platform supports drug serialization, DSCSA compliance, and end-to-end traceability. The company also offers EPCIS data exchange, product verification, business intelligence, and Investigator tools for managing transaction exceptions. These solutions help supply-chain partners verify serialized products, improve visibility, streamline workflows, and meet regulatory requirements across pharmaceutical operations.
