Business Development Representative

Posted 5 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
55K-70K Annually
Junior
AdTech • Marketing Tech • Sales
We're looking for colleagues that are passionate about making marketing more meaningful for brands and consumers alike.
The Role
Generate qualified sales pipeline for MediaRadar’s Brands and Agencies business through strategic outbound prospecting. Responsibilities include multi-channel outreach, stakeholder identification, lead qualification, meeting booking, account research, personalized messaging, CRM and sales engagement platform management, quota attainment, and collaboration with Account Executives, Marketing, and RevOps. The role requires knowledge of advertising and media buying, strong communication skills, organization, and 1–3 years of outbound sales or business development experience.
Summary Generated by Built In
Hybrid NYC 2 to 3 Days per Week

About MediaRadar

MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business. 

The Role

We are looking for a driven, creative, and resourceful Business Development Representative (BDR) to join our high-performing demand generation team, specifically focusing on our Brands and Agencies business.

In this role, you will be the engine of our sales funnel, responsible for generating qualified pipeline through strategic outreach and meaningful prospect engagement. You will work in a fast-paced, consultative environment, acting as a key contributor to our revenue growth by identifying and connecting with key stakeholders at leading agencies and brands

Key Responsibilities: What You’ll Do

Drive High-Quality Pipeline Growth

  • Strategically prospect into enterprise and mid-market target accounts across the Brand and Agency landscape.
  • Conduct multi-threaded outreach using a mix of channels including phone, email, video, and social, utilizing personalization at scale.
  • Identify key stakeholders and decision-makers, navigating complex org charts to understand account dynamics.
  • Book high-conversion meetings that turn into real pipeline, working closely with Account Executives to ensure a seamless lead handoff.
  • Meet and exceed quotas related to monthly outreach, meetings booked, and pipeline generation.

Sales Strategy & Execution

  • Qualify leads effectively by leveraging prospecting frameworks such as Sandler, ANUM, MEDDICC, or SPIN Selling.
  • Utilize sales technology (LinkedIn Sales Navigator, Gong, Orum, HubSpot, and Salesforce) to manage your workflow and track activity.
  • Maintain strong sales hygiene and data integrity to support accurate forecasting and reporting.

Research & Personalization

  • Conduct in-depth research on target brands and agencies to inform tailored messaging and value propositions.
  • Track industry trends within media, advertising, and technology to connect prospect challenges to MediaRadar’s unique value.
  • Collaborate cross-functionally with Marketing and RevOps to align strategies and improve conversion rates across the funnel.

Requirements
  • Experience: 1–3 years of experience in outbound sales or business development, preferably in SaaS, MarTech, AdTech, or data-driven B2B environments.
  • Industry Knowledge: A strong understanding of advertising, media buying/selling, and how brands make marketing decisions.
  • Tech Savvy: Proficiency in CRM systems (Salesforce/HubSpot) and sales engagement platforms.
  • Communication: Excellent written and verbal storytelling skills with a knack for active listening.
  • Mindset: You are a proactive thinker, exceptionally organized, and motivated by measurable results and personal growth.

Benefits

In addition to career progression, training and development, and an excellent work/life balance, future Radarians can expect a great benefits package that includes:

  • Medical, Dental & Vision Insurance
  • 401k with Company Match
  • Flexible PTO
  • Commuter Benefits
  • Paid Parental Leave
  • Summer Fridays

At MediaRadar, we are committed to creating an inclusive and accessible workplace where everyone can thrive. We believe that diversity of backgrounds, perspectives, and experiences makes us stronger and more innovative. We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, or any other legally protected status.

In accordance with the EEO-1 reporting requirements, we collect demographic data as part of our efforts to ensure fair and equitable hiring practices across all levels of our organization. This is a full-time exempt role with a base salary range of $55,000 - $70,000, plus benefits.

We are committed to ensuring our recruitment process is accessible to all applicants. If you need a reasonable accommodation during the application or interview process, please contact us at [email protected] .

We’re excited to meet people who share our values and want to build the future with us!

Skills Required

  • 1–3 years of experience in outbound sales or business development
  • Experience in SaaS, MarTech, AdTech, or data-driven B2B environments
  • Strong understanding of advertising and media buying or selling
  • Proficiency in CRM systems such as Salesforce or HubSpot and sales engagement platforms
  • Excellent written and verbal storytelling skills
  • Active listening skills
  • Proactive, exceptionally organized, and motivated by measurable results and personal growth

MediaRadar Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about MediaRadar and has not been reviewed or approved by MediaRadar.

  • Leave & Time Off Breadth — Flexible Time Off, paid sick days, parental leave, and seasonal Summer Fridays/early-release days are clearly provided, and time-off policies are consistently portrayed as strong. These provisions support a manageable workload and a favorable work-life rhythm.
  • Healthcare Strength — Comprehensive medical, dental, and vision coverage is offered alongside life and disability insurance, with optional add-ons such as HSAs/FSAs and pet insurance. Health benefits are commonly characterized as solid and reliable for the company’s space.
  • Retirement Support — A 401(k) plan with employer retirement contributions and access to financial planning resources are part of the package. Retirement offerings are described as a dependable component of total rewards.

MediaRadar Insights

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The Company
HQ: New York, NY
680 Employees
Year Founded: 2006

What We Do

MediaRadar equips marketing, sales and analytics leaders with the intelligence they need to stay ahead. Our platform delivers always-on, AI-enabled Creative, Competitive, Commercial and Market Intelligence—spanning ad strategy, media spend, creative assets and brand messaging across 30+ media channels and five million brands. With deep insights into more than 35 million ad and campaign assets and $280 billion in media spend, MediaRadar provides a single, interoperable source of truth that plugs seamlessly into enterprise analytics and AI systems. The result: faster, cleaner and more actionable intelligence that drives competitive advantage.

Why Work With Us

We take our culture seriously. When someone closes a deal, the whole team knows about it wins are celebrated, heavily rewarded, and shared by everyone. We back our people with no artificial glass ceilings. We actively invest in your coaching, development, and long-term career goals. At the end of the day, we’re a team of genuinely good humans.

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