Business Development Representative (BDR)

Reposted 5 Days Ago
New York, NY, USA
Hybrid
70K-90K Annually
Junior
AdTech • Artificial Intelligence • Information Technology • Marketing Tech • Software
The Role
The BDR will execute outbound prospecting, book meetings for AEs, run outreach campaigns, and maintain CRM activity tracking, while providing feedback on messaging and lead quality.
Summary Generated by Built In

Business Development Representative (BDR)

Location: Hybrid-New York City (3 days in-office, 2 days work-from-home)
Experience: 1–3 years of BDR/SDR or adjacent outbound sales experience
High-potential career switchers with strong sales aptitude are also encouraged to apply
Reporting to: VP of Sales
Compensation: $70,000 base salary | $90,000 OTE
Variable compensation tied to qualified meetings and pipeline contribution

About the Role

We’re looking for a high-ownership Business Development Representative to join Meera AI and sit at the front lines of our outbound motion. You’ll work directly with the VP of Sales and the AE team to generate high-quality meetings and help define what great outbound looks like at an early-stage, fast-growing AI company.

This role is ideal for someone who wants real responsibility, hands-on coaching, and a clear growth path to becoming an Account Executive. Rather than focusing purely on activity metrics, you’ll play a meaningful role in shaping a world-class go-to-market (GTM) strategy.

What You’ll Do

  • Execute outbound prospecting against a clearly defined Ideal Customer Profile (ICP)
  • Book qualified meetings for the Account Executive (AE) team
  • Run multi-channel outreach campaigns (email, phone, LinkedIn)
  • Personalize messaging based on prospect role, industry, and pain points
  • Qualify prospects using agreed-upon criteria
  • Maintain accurate activity and outcome tracking in the CRM
  • Provide continuous feedback on:
    • Messaging effectiveness
    • Common objections
    • Lead quality and ICP fit

Required Skills & Experience (Must-Haves)

  • Comfort with high-volume outbound activity, including cold calling
  • Strong written communication skills and copywriting fundamentals
  • High coachability with a willingness to test, iterate, and improve quickly
  • Basic CRM experience (Salesforce, HubSpot, or similar)
  • Familiarity with sales engagement tools such as Outreach, Salesloft, or Apollo

Nice-to-Haves

  • Experience prospecting into B2B SaaS buyers
  • Exposure to account-based outbound motions
  • Confidence handling rejection and objections over the phone
  • Interest in growing into an Account Executive (AE) role over time
  • Experience selling into or supporting:
    • Insurance
    • Banking
    • Healthcare SaaS

Interview Process

  • Round 1: Introduction with HR & VP of Sales (Hiring Manager)
  • Round 2: Interview with CEO and/or COO
  • Round 3: Final interview with VP of Sales, including a business case

Why Work at Meera AI?

Joining Meera AI means stepping into a challenging and highly rewarding environment where you’ll help build AI-powered outbound and customer engagement innovations from the ground up.

As an early-stage company with strong financial backing, you’ll gain hands-on exposure to the full startup lifecycle-from acquiring early customers to scaling revenue and preparing for future funding rounds.

If you’re ambitious and want to grow fast, this is the place to do it.

What We Do at Meera AI

Meera.AI is an AI-powered customer engagement and automation platform designed to help businesses scale conversations, accelerate lead conversions, and drive revenue-without manual outreach.

We combine AI-driven SMS, voice, and WhatsApp automation with deep CRM integrations to help businesses create meaningful, revenue-generating customer conversations.

Work-Life Balance at Meera AI

We foster a healthy work–life balance through strong collaboration and supportive team practices. Employees benefit from direct access to leadership through an open-door policy that encourages transparency and open communication.

Our Culture & Values

At Meera AI, culture is everything. We look for people who thrive in ownership-driven, collaborative, and honest environments.

Our core values:

  • Curiosity: We are obsessively curious about possibilities and better solutions
  • Trust: We build trust in every interaction and decision
  • Empathy: We humanize technology by putting people first

Top Skills

Apollo
Hubspot
Outreach
Salesforce
Salesloft
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The Company
HQ: Vancouver, BC
56 Employees
Year Founded: 2011

What We Do

Mantra is the parent company behind Meera.ai, an AI-powered texting platform that helps sales and admissions teams reach leads faster, qualify them with human-like conversations, and drive more conversions. In addition to building Meera, Mantra previously operated Legal Growth Marketing—a performance-based lead generation company—which was recently acquired by a major media and technology group backed by one of the world’s largest private equity firms.

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