Business Development Representative (BDR)

Posted Yesterday
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Hiring Remotely in Canada, KS, USA
In-Office or Remote
62K-80K Annually
Junior
Edtech • Software
The Role
Build outbound sales pipeline through cold calling, email, research, and strategic prospecting. Research accounts and decision-makers, qualify opportunities, manage follow-ups in Salesforce, and collaborate on territory strategies. The representative will own performance, seek coaching, and continuously improve sales skills while working remotely in Canada or the United States.
Summary Generated by Built In
Xello is looking for a Business Development Representative (BDR)__
Who are you?

Sales is your chosen career. You’re excited by the hunt, motivated by ambitious goals, and serious about becoming an exceptional sales professional.

You enjoy breaking into new accounts, reaching decision-makers, navigating objections, and creating opportunities from scratch. You’re driven, curious, resilient, and resourceful. When something isn’t working, you find another way forward.

You want to master your craft. You seek feedback, apply coaching quickly, and actively invest in getting better. You’re looking for a team that will challenge you, develop you, and help you build toward the next stage of your sales career.
Sound like you? Read on!
What you’ll do…

  • Build a pipeline of new sales opportunities through phone, email, research, and strategic prospecting.
  • Maintain a consistent level of outbound activity, with cold-calling as a core part of your prospecting approach.
  • Research districts, priorities, and decision-makers to make outreach relevant.
  • Start meaningful conversations, uncover challenges, and qualify new sales opportunities.
  • Generate your own outbound opportunities rather than relying solely on inbound leads.
  • Consistently follow up with prospects and manage your pipeline in Salesforce.
  • Partner with Xello’s sales team on territory and account strategies.
  • Own your results, review your performance, seek coaching, and continuously improve.


What we’re looking for… 

  • A genuine desire to build a long-term career in sales.
  • A love of prospecting, competition, and creating opportunities from scratch.
  • Confidence with cold calling and engaging decision-makers.
  • A strong, results-driven mindset, with the internal drive to achieve and exceed sales and pipeline goals while continuously looking for ways to improve your performance.
  • Resilience and a positive, professional approach to rejection and setbacks.
  • Curiosity and resourcefulness. You take initiative and find a way forward.
  • High coachability and the ability to quickly turn feedback into action.
  • Commitment to continuously developing your sales skills and investing in your craft.
  • Strong communication, organization, prioritization, and time-management skills.
  • 1-2 years of sales, business development, prospecting, or related experience is an asset.


This role is open to candidates based remotely in Canada or the United States.
The compensation for this role offers an OTE ranging from $65,000 to $80,000 CAD/$62,000 - $78,000 USD, with a 65/35 split between base salary and performance-based incentive compensation.

The final offer will be determined based on the candidate’s experience and expertise, as assessed during the interview process.

Like what you hear? Apply Now!

Skills Required

  • Genuine desire to build a long-term career in sales
  • Confidence with cold calling and engaging decision-makers
  • Results-driven mindset with motivation to achieve and exceed sales and pipeline goals
  • Resilience and a positive, professional approach to rejection and setbacks
  • Curiosity, resourcefulness, and initiative
  • High coachability and ability to apply feedback quickly
  • Commitment to continuously developing sales skills
  • Strong communication, organization, prioritization, and time-management skills
  • 1-2 years of sales, business development, prospecting, or related experience
Am I A Good Fit?
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The Company
HQ: Toronto, Ontario
250 Employees
Year Founded: 1997

What We Do

Xello is the only online college and career readiness program that’s inclusive, engaging, and empowering for your entire district community. Established in 1997, Xello is currently used by over 20,000 institutions across North America, including schools, employment agencies, libraries, colleges, and universities. Xello’s mission is to help anyone, anywhere in the world create a successful future through self-knowledge, exploration, and planning. Started by three friends who sought a way to answer the “what’s the right path for me” question, our online software programs are used globally by millions of students, educators, and adults. Xello is committed to continually updating and improving our products to better serve clients now and in the future. To this end, we invest heavily in research and development, we listen carefully to our clients'​ needs and expectations, and we seek out complementary partnerships and alliances to ensure Xello remains at the forefront of future readiness.

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