Director- Business Development – Media & Advertising
Location: Gevena (Remote)
Reporting to: Commercial Director
Department: Sales & Business Development
Job Overview
Fortune is seeking an experienced and commercially minded Business Development Director to join our Geneva team. In this key role, you’ll join a team responsible for identifying new business opportunities and delivering against quarterly and annual sales targets.
This role requires close collaboration with colleagues across the UK, Europe, Asia, and the U.S., especially our sales and marketing teams, to craft competitive proposals and strategic client solutions.
What You’ll Bring to the Team
- Results Focus: A relentless focus on achieving sales targets and expanding business pipelines.
- Industry Expertise & Relationships: Deep knowledge of the media landscape, with established connections that open doors to new opportunities.
- Executive Presence: Skilled in building trusted relationships with senior decision-makers.
- Strategic Sales Approach: Ability to deliver consultative, insight-led solutions that align with clients’ business objectives.
- Team Player: Values-driven, collaborative, and committed to excellence.
Key Responsibilities
Sales Execution & Pipeline Management
- Build and maintain a qualified pipeline of high-value prospects, ensuring continuous deal flow.
- Execute a structured outreach strategy through cold calls, warm introductions, and strategic networking.
- Drive conversion rates by proactively following up on client interactions and advancing deals through the sales funnel.
- Deliver accurate weekly sales forecasts, identifying risks and opportunities to maximize revenue.
- Close large, multi-platform, and strategic deals that contribute to company growth.
- Maintain an organised CRM system (Salesforce), tracking all interactions, follow-ups, and deal progress with precision.
Client Impact & Retention
- Build and nurture deep relationships with key decision-makers to establish trust and drive long-term partnerships.
- Maintain high client renewal and upsell rates by proactively identifying and addressing evolving client needs.
- Partner with agencies and direct clients to develop tailored advertising and sponsorship solutions that deliver measurable business impact.
Product Fluency & Storytelling
- Clearly articulate the value of our media solutions including digital, custom content, events and print, and positioning them as must-have investments for clients.
- Utilise audience insights, performance metrics, and market data to craft compelling, persuasive sales narratives.
- Collaborate with the local and US-based marketing team to develop customised proposals that align with clients' strategic objectives.
Market Insight & Strategic Thinking
- Stay ahead of industry trends, shifts in advertiser behaviour, and category developments to advise clients effectively.
- Bring competitive intelligence to sales discussions, positioning our offerings as superior solutions in the marketplace.
- Transform market challenges into commercial opportunities by developing innovative solutions that address client needs.
- Share insights from client interactions to inform product development and market positioning.
Team Leadership & Influence
- Lead key team projects that contribute to commercial growth, operational effectiveness, or strategic priorities in this region, as defined by Commercial Director
- Mentor junior team members, sharing expertise to enhance team performance and drive collective success.
- Work cross-functionally with editorial, product, and marketing teams to align sales efforts with business priorities.
- Serve as a trusted voice internally and externally, strengthening our brand presence and credibility in the market.
Your Experience & Attributes
- A proven track record of exceeding sales targets in the media sector.
- At least 7 years of experience in media sales, with expertise in custom content, event sponsorships, digital media and print.
- Exceptional communication skills with a professional, positive attitude.
- Ability to navigate complex organisational structures and drive strategic sales initiatives.
- Analytical mindset with a results-driven approach to business development.
About Fortune
Fortune is a 96-year-old brand renowned for its deep-rooted journalism and business acumen and now as a digital-first powerhouse. We cover the largest companies in the world (the Fortune 500), the problems they face (or cause), and the people addressing them. Our C-Suite audience comes to our content via digital, lists, print, and live media. We are profitable and growing. Join our team as we expand our footprint in the UK and Europe.
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Top Skills
What We Do
FORTUNE is a global media organization dedicated to helping its readers, viewers, and attendees succeed big in business through unrivaled access and best-in-class storytelling. We drive the conversation about business. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow. With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, FORTUNE lights the path for global leaders—and gives them the tools to make business better.
