Business Development Manager

Job Title:

Department:

Location:

Reports into:

Business Development Manager

Publishers / Traffic Acquisition

London, UK (Hybrid)

Head of Publisher Strategy and Operations

Company overview:

With over 20 years’ experience in e-commerce, digital marketing and consumer analysis, Kelkoo Group is a global data-driven marketing platform that connects consumers to products and provides qualified traffic to online retailers. We operate in 39 countries worldwide and offer traffic acquisition solutions to merchants, delivering highly qualified leads to their online shops, as well as monetization solutions to publishers, enabling them to earn money from displaying our merchants’ products on their websites.

Kelkoo Group is a professional and friendly environment. We have a passionate and multicultural team of 180+ employees located across our European offices in London (corporate headquarters), Paris, Grenoble, Milan, Hamburg, Rotterdam and Madrid.

Role overview:

We are seeking a highly motivated and enthusiastic individual to join our team as a Business Development Manager.

In this role, you will be responsible for identifying, securing, and managing partnerships with publishers to drive high-quality traffic for our demand side.

You will play a pivotal role in expanding our publisher network, negotiating deals, and optimizing performance to help Kelkoo achieve target.

The ideal candidate will have experience in publisher development, affiliate marketing, or traffic acquisition, with a deep understanding of the digital marketing ecosystem and traffic generation strategies.

Responsibilities:

• Identify and Onboard New Publishers: Proactively research, engage, and establish partnerships with publishers, traffic providers, and affiliates to expand our traffic sources.
• Relationship Management: Build and maintain strong, long-term relationships with current and potential publishers to ensure sustained traffic flow and engagement.
• Optimize Performance: monitor publisher traffic quality, performance metrics and optimizing campaigns for best results.
• Market Research: Stay informed about industry trends, traffic acquisition innovations, and emerging opportunities to stay competitive in the market.
• Strategic Planning: Develop and implement strategies for scaling traffic acquisition, expanding partnerships, and meeting or exceeding acquisition targets.
• Reporting: Regularly report on publisher performance, traffic volume, quality and providing actionable insights for further growth and improvement.
• · Compliance & Quality Control: Ensure all partnerships and traffic sources comply with the platform’s standards, quality control measures, and regulatory guidelines.

Previous Experience/Skills required;

• Bachelor’s degree in Business, Marketing, or a related field.

• 2+ years of experience in business development, traffic acquisition, or publisher management within the digital marketing, advertising, or affiliate marketing industries.
• Proven track record of building successful partnerships with publishers and driving measurable results.
• Strong understanding of performance marketing, CPA, CPC, and traffic optimization strategies.
• Excellent negotiation and relationship management skills.
• Analytical mindset with the ability to assess performance metrics and make data-driven decisions.
• Ability to work independently, with a proactive, goal-oriented approach
• Fluency in English required; proficiency in additional languages is a plus.

Person Specification/Competencies:

• Knowledge of the affiliate marketing industry
• Experience communicating effectively internally and externally via Zoom, email and face-to-face
• Work independently
• Be flexible and handle multiple tasks simultaneously
• Fast learner with strong team orientation and positive attitude
• Commercial acumen with high level of attention to details
• Sales mindset, seeking continuously new opportunities
• Able to network and develop key relationships
• Focused and goal-oriented

Kelkoo Benefits;

• A supporting, fun & friendly team of hard-working people
• Amazing spaces in London where you'll be based from on a hybrid basis
• 25 days holiday per year plus Bank Holidays
• Quarterly team socials 
• Discounts with brilliant businesses
• Expand your holiday or your horizons and work abroad for 2 weeks each year 
• Matched contribution pension scheme to look after future you!
• Option of PMI or Health care cash plan whichever suits your lifestyle best!
• Cycle to work scheme 
• Employee Assistance Programme - to take care of you and your family
• And just in case - 4x your salary as life assurance from the day you become part of the Kelkoo team
• Office breakfast, snacks, drinks and fruit to keep your energy levels up! 

We're ready to welcome you to the team - apply now!