The Role
Leads business development and BTL marketing initiatives, including market research, local partnerships, roadshows, events, lead generation, and conversion optimization. Manages and coaches on-field teams, tracks performance and ROI, coordinates with sales and marketing, oversees vendors and budgets, maintains CRM data, and presents market insights and performance reports to senior stakeholders.
Summary Generated by Built In
Business Development Manager
Are you someone who can drive onground growth initiatives, bridge strategy with execution, and lead teams to build strong market presence? As a Business Development Manager, you will own BTL activities and onfield marketing initiatives while identifying new business opportunities, building local partnerships, and managing a high-performing team. If you are result-driven, hands-on, and enjoy working in a fast-paced, target-oriented environment, let’s meet.
Your responsibilities:
• Perform onground market research to identify new business opportunities, catchment areas, and prospective customers
• Plan, execute, and optimize BTL marketing activities such as roadshows, society activations, kiosks, events, referrals, and local partnerships
• Create and implement business development strategies based on local demographics, market trends, competition analysis, and customer behavior
• Lead and manage onfield marketing and business development teams to achieve lead generation and revenue targets
• Oversee daily onground activities, ensure productivity, discipline, and performance tracking of the team
• Build strong relationships with customers, channel partners, RWAs, brokers, and other local stakeholders to drive sustained business opportunities
• Coordinate closely with Marketing and Sales teams to ensure seamless lead handover and conversion
• Train, mentor, and guide team members on pitch delivery, objection handling, customer engagement, and closure techniques
• Monitor lead quality, conversion ratios, and campaign effectiveness to improve ROI of BTL initiatives
• Present market insights, performance reports, and actionable recommendations to senior stakeholders
• Ensure proper branding, visibility, and compliance across all on-field marketing activities
• Manage budgets and vendor coordination for BTL campaigns and on-ground activations
• Participate in reviews, planning meetings, training sessions, and field audits to improve execution excellence
• Maintain and update customer and lead data in CRM systems
• Prepare regular MIS reports on business development activities, team performance, and revenue contribution
Skill sets / Experience we require:
• 6–9 years of relevant experience in Business Development, BTL marketing, on-field sales, or growth roles
• Proven experience in managing and scaling on-ground teams
• Strong leadership, people management, and coaching skills
• Excellent verbal and written communication skills
• Hands-on experience in executing BTL campaigns and local marketing initiatives
• Strong understanding of sales funnels, lead conversion metrics, and ROI measurement
• Ability to analyze market data and translate insights into actionable strategies
• Proficiency in MS Office (Excel, PowerPoint, Word)
• Familiarity or hands-on experience with CRM tools is an added advantage
• Willingness to be on the field and lead from the front
Pedigree:
• Bachelor’s degree in Engineering (any discipline)
• Master’s in Business Management / Marketing / Sales or related field
Skills Required
- 6–9 years of relevant experience in business development, BTL marketing, on-field sales, or growth roles
- Experience managing and scaling on-ground teams
- Strong leadership, people management, and coaching skills
- Excellent verbal and written communication skills
- Hands-on experience executing BTL campaigns and local marketing initiatives
- Strong understanding of sales funnels, lead conversion metrics, and ROI measurement
- Ability to analyze market data and translate insights into actionable strategies
- Proficiency in Microsoft Office, including Excel, PowerPoint, and Word
- Familiarity or hands-on experience with CRM tools
- Willingness to work in the field and lead from the front
- Bachelor’s degree in Engineering
- Master’s degree in Business Management, Marketing, Sales, or a related field
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The Company
What We Do
SolarSquare is India's most trusted and fastest growing residential solar company. We bring trust, transparency, financing and best-in-class after sales service to every home owner looking to go solar. Our aim is to become India's #1 rooftop solar brand and empower 100k homes to go solar by 2024.
