The Role
Plan and execute below-the-line marketing activities, including events, promotions, brand activations, and city campaigns. Build vendor and agency networks, develop partnerships, generate leads, and support business growth. Coordinate closely with city and regional leadership, manage campaign operations, and contribute sales and marketing expertise while leading teams and delivering initiatives under pressure.
Summary Generated by Built In
About SolarSquare Energy:
At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.
In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission.
Know us a bit better through these links:
- Techcrunch SolarSquare article
- Elevation - Podcast with SolarSquare Founders
- Startup by IIT Grads Helps Indian Homes Run on Zero Electricity, Earns Rs 200 Crore in Revenues
- The Climate Conversations ft Solar Square
- Elevation Capital - SolarSquare
Job description / Responsibilities –
- Planning and executing all BTL activities - Events (roadshows, exhibitions, conferences, seminars canopies), promotions (pamphlets, handbills, brochures) and brand/service placement.
- Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness.
- Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions.
- To plan, manage and execute BTL marketing campaigns, Brand activations in the City.
- Working closely with the City Manager/ZSM and keeping him/her updated about the proceedings of the campaign and other nitty-gritties.
- Unlocking new partnerships and business by working with the Operations Team and the City Head.
- Generating leads and bringing business.
Requirement –
- Energetic, versatile and a creative problem-solver
- Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail
- Effective communications, presentation.
- Minimum experience of 2-3 years with enough knowledge about the know-hows of BTL campaign, activations and campaign operations.
- Good idea of General Management that involves in-house work along with professional collaborations. Command over sales and marketing to assist the Team whenever, and wherever required
- Team Management abilities that involve versatility and flexibility in order to get the work done.
- A hunger for personal growth and over-all development will definitely help you fair well and keep up with the ever evolving changes of this medium of marketing.
Skills Required
- Minimum 2–3 years of experience with BTL campaigns, brand activations, and campaign operations
- Effective communication and presentation skills
- General management experience involving internal work and professional collaborations
- Knowledge of sales and marketing
- Team management abilities
- Ability to multitask, take initiative, work under pressure, and maintain attention to detail
- Energetic, versatile, creative, flexible, and capable of solving problems
- Motivation for personal growth and overall development
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The Company
What We Do
SolarSquare is India's most trusted and fastest growing residential solar company. We bring trust, transparency, financing and best-in-class after sales service to every home owner looking to go solar. Our aim is to become India's #1 rooftop solar brand and empower 100k homes to go solar by 2024.
