ABOUT PLIANT
Pliant is a European fintech specializing in B2B payment solutions. With our modular, API-first platform, we empower businesses to streamline spending, enhance cash flows, and seamlessly integrate payments into their financial workflows. Our solutions are particularly valuable for industries with complex payment needs, such as travel and fleet, helping companies achieve greater efficiency, control, and profitability.
We focus on two primary customer segments:
- Companies that want to optimize payment processes through our intuitive Apps and powerful APIs, gaining greater control, operational efficiency, and cash flow flexibility through extended credit lines.
- Businesses such as financial software companies, ERP providers or banks aiming to launch or enhance their credit card offerings, using our embedded finance or white-label solutions. This enables partners to strengthen customer engagement and diversify revenue streams effectively.
Founded in 2020 and headquartered in Berlin, Pliant supports over 4,000 businesses and more than 20 partners globally. As a licensed e-money institution (EMI), we issue Visa-powered credit cards in 11 currencies across 30+ countries, ensuring that payments become simpler, smarter, and more efficient worldwide.
Learn more at www.getpliant.com
ABOUT THE ROLE
We are looking for a (Senior) Business Development Manager, Marketing Agencies/Media Buying - US (m/f/d) to drive acquisition and revenue growth in one of our highest-volume verticals. You’ll be responsible for converting marketing agencies, growth teams, and SaaS companies that spend heavily on digital ads, infrastructure, or third-party services.
These businesses often face complex payment workflows, short billing cycles, and tight cash flow dynamics—making Pliant’s flexible credit and spend automation a perfect fit. Your work will directly impact our expansion in the U.S., where speed, messaging precision, and consultative selling are key to success.
WHAT YOU'LL DO
- Own the U.S. agency & media buyer segment: Drive acquisition and revenue growth in a strategic, high-volume vertical.
- Target and qualify leads: Focus on fast-scaling marketing agencies, digital media buyers, MarTech/SaaS firms, and growth teams managing significant recurring spend.
- Full-cycle sales ownership: Manage inbound and outbound leads from first contact through to negotiation and closing.
- Tailor consultative messaging: Speak your prospects’ language—performance marketing, spend control, short billing cycles, and cash flow optimization.
- Close deals that scale: Work collaboratively with internal teams (Product, Finance, Legal) to create win-win solutions for both client and Pliant.
- Feed insights back into the business: Share real-time market feedback to shape product development, pricing strategy, and go-to-market campaigns.
- Represent Pliant externally: Attend industry events, build relationships with agency networks, and grow brand awareness in the U.S. market.
WHAT YOU'LL BRING
- 3-5+ years of experience in B2B sales, preferably selling into marketing agencies, media buying teams, or SaaS organizations.
- Strong understanding of how agencies and ad spend teams operate - including payment workflows, funding dynamics, and operational bottlenecks.
- Experience selling finance tools, SaaS, cards, payments, or embedded credit solutions to performance-driven buyers.
- Proven ability to navigate complex sales cycles with multiple stakeholders (e.g., Founders, Finance, Ops, Procurement).
- Familiarity with CRM tools (HubSpot, Salesforce) and structured sales frameworks (SPIN, MEDDIC, Challenger).
- Native-level English proficiency with excellent communication and presentation skills.
- A self-starter mentality with the ability to work independently and execute with urgency in a remote environment.
WHAT WE OFFER
- Competitive salary and performance-based incentives
- An influential role shaping U.S. market growth at an international fintech
- Opportunities for professional growth and ownership from day one
- A remote-friendly environment with support for work-life flexibility
- Health, wellness, and retirement benefits
- Access to a diverse and ambitious team driven by impact, innovation, and transparency
At Pliant, we believe diversity and inclusion are essential to building not only an innovative product but also an exceptional experience for both our customers and our team. This commitment begins with our hiring process—we welcome individuals of all racial and ethnic backgrounds, religions, national origins, gender identities or expressions, sexual orientations, ages, marital statuses, and abilities. If you require accommodations or accessibility support during the interview process, please let us know in your application so we can make sure your experience is seamless.
Top Skills
What We Do
Pliant offers companies the digital credit card solution for maximum flexibility and savings: fully digital card and receipt management, Pliant app as well as physical and virtual cards including attractive cashback – seamless integration into existing finance and accounting software guaranteed.
With our Pliant Earth feature, we also give all our customers the opportunity to offset travel-related CO2 emissions automatically and through certified providers.
