The Role
The Business Development Manager drives strategic growth through partner development, market execution, and trade strategy to expand revenue and visibility, while mentoring team performance and delivering business reports.
Summary Generated by Built In
The Business Development Manager drives strategic growth across local markets. This role leads partner development, trade strategy, and market execution to expand revenue, distribution and visibility and align growth initiatives with the Brand's vision.
Requirements
Strategic Growth & Innovation
- Drive market intelligence gathering and opportunity analysis to inform C-suite decisions.
- Shape multi-year growth plans, including route-to-market (RTM), channel expansion, and innovation inputs.
Market Penetration & Commercial Execution
- Oversee the implementation of pricing, distribution, and brand entry strategies in new and existing territories.
- Manage channel optimization initiatives and monitor ROI across trade marketing efforts.
Customer Relationship & Partner Management
- Establish and deepen long-term Customer partnerships.
- Oversee key account negotiations, performance management, and service-level agreements.
Trade & Brand Strategy Integration
- Collaborate with Marketing, Sales, and Innovation teams to support trade-ready brands and formats.
- Monitor competitor intelligence, pricing structures, and consumer behaviour shifts across geographies.
- Guide pricing architecture development and gross profit maximization.
Team Leadership & Reporting
- Mentor and guide a high-performing Brand team focused on market expansion and partner management.
- Deliver strategic business performance reports, investment rationales, and commercial dashboards to senior management.
- Represent the department in strategic planning and leadership meetings.
Qualifications
- Bachelor's Degree in Business, Marketing, International Trade or related field (MBA preferred)
- Minimum 5 years’ experience in senior business development, trade marketing, or commercial management roles, preferably in FMCG or manufacturing.
Abilities/ Skills
- Highly proficient in Microsoft Office Suite, CRM platforms, and BI tools (Power BI, Tableau)
- Skilled communicator, presenter, and influencer at senior levels
- Sound judgment under pressure; capable of making high-stakes commercial decisions
Benefits
- Health Insurance
- Life Insurance
- Pension
- Lunch Subsidy
- Others
Skills Required
- Bachelor's Degree in Business, Marketing, International Trade or related field
- Minimum 5 years' experience in senior business development, trade marketing, or commercial management roles
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The Company
What We Do
Seprod is a leading regional manufacturer and distributor of food, beverages, and pharmaceuticals, operating as a diversified conglomerate with a strong presence in Jamaica and the Caribbean.
